Nintendo 3DS Palm machine US price cut 32% to 170 USD

Nintendo 3DS Palm Machine (Sina Science and Technology map) Sina Science and technology news Beijing time July 29, Nintendo said, the company will cut the price of 3DS Palm machine to 169.99 U.S. dollars, a 80 U.S. dollar price reduction, the price margin is 32%, because the sales performance of the Palm machine is disappointing. Nintendo said that from August 12, the retail price of the 3DS handheld in the US market would be lowered to $169.99 trillion, 32% lower than the original price of 249.99 dollars.　　In the Japanese market, the price of the handheld will be lowered from 25,000 yen (about 317 US dollars) to 15,000 yen (about 190 dollars). Nintendo said the decision was designed to "create (sell) momentum for the Nintendo 3DS handheld and accelerate its market penetration before the end of the sales season, when the available software product line should become rich".　　Reggie Fils-aime, Nintendo's US president, said the price cut was "a huge boost" for consumers who "wait and see for 3DS". Since the launch of the 3DS this February, Nintendo has been struggling with the sale of such handheld machines. In the first quarter of June 30, Nintendo's global 3DS sales volume of only 710,000, of which U.S. sales only 110,000, and this is not 3DS sales performance for the first time disappointing. Nintendo predicted earlier this year that 3DS sales were expected to reach 4 million by the end of the previous fiscal year on March 31, but according to the company's report in April, the sale of 3DS in this phase was 3.61 million, prompting Nintendo CEO Iwata Satoru Iwata to recognise　　, the company needs to "take more steps" to allow consumers to identify with the value of the handheld. In the first quarter of June 30, Nintendo's revenue was $1.2 billion, down 50% from a year earlier, and a net loss of about 328.3 million dollars. (Tangfeng)