Nintendo CEO Rock Iwata display 3DS Sina Science and technology news Beijing time August 4, the Nintendo CEO Rock Iwata today to 3DS game console early users apologize, because this is the company's high expectations of the products in the market shortly after the big price. "In the past, some video game hosts also announced a price cut shortly after the launch to further expand the user base," Iwata said in an open letter. However, Nintendo has never implemented such a major price reduction in less than 6 months after the launch of a mainframe. "Rock Iwata said that the price is to give those who do not believe that 3DS can replicate the DS brilliant, access to the market widely recognized game manufacturers and retailers to take a" reassurance. Nintendo announced last week that 3DS would cut global prices. In the U.S. market, 3DS will be reduced from August 22 to 169.99 U.S. dollars, lower than the original 249.99 U.S. dollars down nearly one-third. Soon after the price of the "dive" will obviously let the first time high prices to start 3DS players feel dissatisfied. "We are aware that consumers who support 3DS from the outset may feel betrayed and criticize the price reduction," Iwata, who is aware of this, said in the letter. These users are very important to us. We know that this emotional injury cannot be completely remedied. Nintendo previously announced that consumers who bought 3DS before the price cut and logged in to 3DS eshop electronic stores before August 12 could be compensated for free 20 games, including masterpieces such as Super Mario and The Legend of Zelda. The price of "diving" after the consumer compensation is not Nintendo initiative. This March, Apple announced the launch of the ipad 2 after the first generation of the ipad to reduce the price of 100 U.S. dollars, not only the domestic "parallel" business losses, but also to the new ipad consumers caused psychological impact. Apple then announced that it would compensate the difference for users who bought the ipad in the previous 2 weeks. For Nintendo, the price of 3DS is more to be dreamed of. Previous sales of the product were not satisfactory. Last quarter, Nintendo sold only 710,000 units of 3DS. (Yan Fei)
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