Nintendo continues to alienate iphone causes investor dissatisfaction

Sina Science and technology news Beijing time of August 11, Nintendo is about to face the company's 3DS handheld game launched "Super Mario 3DLand", but investors believe that the company should develop a game for the Apple iphone. This disagreement also highlights the plight of the Nintendo president's Rock Iwata. The IPhone, ipad and Facebook are becoming important gaming platforms, posing a threat to Nintendo's business. The poor performance of 3DS forced the company to decide to cut the price of the product in Japan by 40% from today.　　This is the first time that Nintendo has cut prices so drastically in the 6 months since the launch of the new product. As long as he runs Nintendo reins, Iwata says, the company will only develop games for its own products. But Masamitsu Ohki, stats Investment Management fund manager at Japan's asset management firm, believes he should change the strategy to avoid further falls in share prices. For example, a 1.05 trillion yen ($ 13.7 billion trillion) cash reserve could be used to start a takeover.　　Nintendo's share price has now hit a 6-year low. "Smartphones are a new battleground," he says. "Nintendo either enters the platform through acquisitions or develops new products."　　"But he declined to disclose the number of Nintendo shares he owned and refused to give the company a possible takeover target."　　Nintendo declined to comment. After the Pokemon company, which was previously affiliated with Nintendo, announced that it would develop a game for the iphone and Android handsets, it hit its biggest rally in 4 months on July 6.　　JPMorgan analysts also said in an investment report that Nintendo could develop games for other companies ' hardware products. But Nintendo then denied the strategic change and the share price fell back to its previous level.　　The investment company MF Global FXA Nomura in the report suggested that investors sell the shares. The current market situation because of 3DS sales did not reach expectations, led to Nintendo July 28, the profit forecast cut by 82%, pushing the stock fell 21% the next day. But Apple's profits have hit record highs.　　The "Angry Birds" game download on the iOS platform has broken through 200 million times.　　Gartner, the US market research firm, expects global mobile applications to grow twice times this year, to $15.1 billion trillion, in January this year. The US social-game developer, Zynga, also grew 4 times times last year, to $597.5 million trillion.　　The trend has also sparked concerns among companies such as Sony and Microsoft, which last year launched the Facebook strategy game "Poxnora", which makes Windows Phone systems compatible with the Xbox Live gaming service. US game video giant EA last month agreed to spend 1.3 billion of dollars to buy "zombies" developers PopCap. Dena, a Japanese gaming company, also spent 400 million last year.The dollar acquired the iphone game developer Ngmoco. Nintendo's last acquisition was the 2007 acquisition of game developer Monolith Software.　　The company plans to launch "Super Mario 3DLand" for 3DS in November and launch "Mario Car" for the platform in December. Some analysts believe Nintendo should develop games that can better play 3DS performance. Investors ' current focus is on the effect of a 3DS price cut. But industry insiders believe that the price cut may not be enough to attract users.　　In a conference call on July 20, Rock Iwata said the 3DS sales were largely due to lack of software.　　There are also many investors worried that Nintendo's new generation of Wii U is hard to replicate the success of the Wii, which has pushed the price of Nintendo to its all-time high in 2007. Investors believe Nintendo should make better use of its $10 billion trillion in cash reserves, given the prospect of home gaming consoles and portable gaming consoles. "Nintendo should aggressively initiate mergers and acquisitions and increase shareholder returns," said Tetsuro II, Commons president of Japan's asset management company. Management should consider how to make full use of the cash in hand. (PEI)