Nintendo: India and other emerging games market development is not enough

According to reports, Nintendo President Rock Iwata at a recent question and answer meeting, said Nintendo is currently in Latin America, India and Southeast Asia and other emerging areas of the development is not enough. Iwata said: "In addition to Japan, North America and Europe, there are several countries are also very rapid economic development, entertainment spending will also be increased." Our basic strategy is to expand the game crowd, so that more players like our games. "Of course, Rock Iwata also has its own concerns:" But some emerging market players have not established the habit of buying game software, we are not sure whether the traditional game marketing model will be successful in these countries. If we take a completely different sales strategy in these countries, gaming software and related services are cheaper than in the developed world, players in the developed world will complain about unfairness. This is a big problem for us to solve. But there is no denying that emerging markets are part of Nintendo's medium-and long-term growth. "Sony has already pushed PS2 to Latin America, and Nintendo DS and Wii are relatively new compared to the former." and to make their products popular in emerging markets, capital investment is certainly essential, and Nintendo does not seem to be determined. (Edit Zhang Xing)