Nintendo: Microsoft Sony is no different at all

Nintendo, a Japanese gaming machine maker, is adamant that it is opposed to the trend of smartphone games and that the sales of Wii U, the game console it produces, have been poor, so in recent years there has been a rumor in the game that "Nintendo is dead."

However, Nintendo's situation has been slightly changed in the near future. Not long ago, the company released its second-quarter financial results, which made the market feel rather unexpected. The company's earnings in the second quarter, according to Nintendo, have laid the groundwork for the company's first annual profit in the past four years.

Backed by better results, Nintendo's US president, Reggy Fers-aime (Reggie Fils-aime), said the spine was tough and said the company's current strategy was fine.

Fers-Aime, in an interview with the US Science and technology information website Re/code, said Nintendo's refusal to operate according to current rules made it a market position that Microsoft and Sony admired. As for the reason, he says, the two companies are no different than brands.

Fers-Aime said: "If you pay attention to the other two competitive platforms, fundamentally, no difference." They have a lot of content to share. From this perspective, what do they lack? They lack the games we have. They don't have Mario and Zelda. I'd rather choose Nintendo, a platform that offers a unique platform and gaming experience to consumers. “

While Fers-Aime says it wants more third-party companies to take advantage of the Wii U platform, he says sharing too much of the game's content will weaken its significant difference from other gaming platforms.

Ron Duville, a Technobuffalo contributor to the American Science and Technology blog site, supports the Fers-Aime perspective in some way. PlayStation 4 and Xbox One compete with each other for the hardware of the machine, and the two companies have no obvious difference in exclusive gaming. Microsoft has launched the Kinect sensor, but not as expected.

But if you want to play Nintendo games, users will have to buy the company's products, which is straightforward. This philosophy also allows Nintendo to create a magical social network that links all its own game, and it also creates the benefits of third-party companies that occasionally enter the gaming platform.

Nintendo, on the one hand, can attract a new generation of players through hands-on games, while creating a lasting sense of nostalgia that sticks to old users.

The idea that Nintendo is dying or that it should conform to the mobile gaming market is laughable, and that it stems from the naïve notion that "if you're not the boss of the industry, why?" But the truth is that no business will ever be at the top of the market, and now Nintendo has enough cash to survive the tough times until it finds a new way to develop without sacrificing its own value.