Reggy Filseem Reggie Fils-aime, Nintendo's president, said the sales growth in the US market had surpassed the average of the gaming industry, and said it hoped the new version would help keep the momentum on the shrinking market. According to foreign media reports, Filseem said that at present the company's business growth reached 19% this year, while the rest of the industry has basically dropped about 4%. At present, Nintendo's business mainly includes its Japanese companies and third party manufacturers in the game-related hardware, software and accessories products sales. Among them, the Wii game by expanding its core game audience, in sales has been far ahead of other technology-level rivals, including Microsoft and Sony, such as giant companies. Nintendo also revealed that the company launched a year ago for fitness enthusiasts of the game consoles "Wii Fit" has sold more than 15 million units. At the same time, the company's new handheld game machine DSi also has 1 million units of sales. In the face of widespread price cuts by game makers, Nintendo said the Wii would continue to maintain a 250-dollar price, which is still generally higher than the Microsoft Xbox360 and Sony PS3 series, and Filseem said Nintendo's game products would try to make consumers feel value for money, and that price cuts were short-term. What the industry needs more is better software to drive consumption. (editor: Yuan) Author: Li Yuan
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