Niu "Ox" in the philosophy of its wealth

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China's current private enterprises, fast is a bit scary, I think, Mengniu counted a family. Of course, as we all know, the core of this mengniu is NIU.

The reason why NIU is "bull" is that it is free and easy to wealth, at least in the current Chinese entrepreneurial community is the former.

The Story of Santana

It is said that when the old Ox was in Erie, the company rewarded one of its cars for the outstanding credit. The next day he went to the market and sold the money to his brother.

Behind the story of the car is the old ox's scattered money. He likes wealth, but he is not wit, and above all, he knows how to give money to his partner.

In the background of this story, it was a few years after the old cow independent, everyone followed him away.

An entrepreneur who is willing to give money to others is a trustworthy entrepreneur. The core is that he understands people's needs, money to take the most affordable, the most affordable is when the real money can get.

Entrepreneurs or migrant workers, when there is money to take, you willing to share it?

The story of an old cow fund donated shares

Mengniu after the listing in Hong Kong, it is said that the old cow has a considerable value of the assets, fortune quickly, the old cow and the family of cattle, naturally received a variety of attention, even his daughter has become friends and colleagues of the "sponsorship" object: As if all the money should she spend, anyway, she has an endless money to spend the father old cow.

Had to, the old ox all of a sudden donated his shares out, not belong to himself. It is said that the daughter is also pure.

The old cow again, let the society to old cow more than a neglected, the rich list, less old cow, but, the old ox but thus for another kind of wealth, that is wealth freedom. But, you think, the old Ox will be short of money to spend?

To appreciate the happiness of scattered wealth

Niu don't want to be a role model, but he wants to be recognized by others. On the understanding of wealth, I and my staff have some consensus. He said that he had studied the great men of history seriously, the right, the rich too much, they had nothing, but they have a great deal of wealth, but eventually took nothing away. Perhaps Qin Shihuang took most of the things, and they are buried, now good, people do not dig it out again? Or the whole of society.

The old Ox feels that owning wealth is a process, not a result. Mengniu has a training agency called Mengniu Business School, where employees are two per week to receive training from company executives or outside experts. NIU is the most popular teacher in the class. He said that the world does not belong to the right person, nor is it belong to the rich, but belong to the conscientious, because the mind, can create wealth, accumulate power. I find that slowly, these ideas are very influential to everyone, people to get and pay have updated understanding.

Compared with the MB0 (MBO), which once was very lively in the business world, Niu's selflessness seemed particularly compelling.

Is your selflessness inconsistent with the trend? Reporter asked.

There are shallow and deep currents. It's like the current. When we see the surface of the sea flowing westward, the deep currents tend to flow eastward. The old bull's answer is like a philosopher, so who is the mainstream? I don't want to reasearchers political issues. But there is a question you may wish to ask: In the end, the polarization of the rich and poor closer to the trend of the times, or common prosperity is closer to the trend of the times?

The evaluation of NIU's donation to the financial magazine is a communist experiment. Niu said, the loose sweetness, after the loose to know. People do not dare to loose their wealth, is afraid of losing will not come back. In fact, people from the nature of the said is to repay, he donated shares, the recipient will be more efforts to work for Mengniu, he used his own rare in exchange for Mengniu company and the vast number of dairy farmers. So his conclusion is that wealth is more dispersed, not less.

Mengniu Enterprises have a consensus, their president of the old Ox is like to share their own money to the brothers flowers. and niu this extension magnified: shareholder investment for return, Bank injection chart interest, employee participation for income, partners need to make money, the people look forward to taxes ... He said that the quality of products is good or bad personality, Enterprise's virtue is to do with a variety of internal and external factors to share the benefits, and can not separate the interests of their own. These ideas are affecting mengniu.

Wealth: The philosophy of gathering and scattering

I dare not say the old Ox is how a sage, but, I can feel the old ox is a quite understand the human nature entrepreneur, he has the wealth and the human nature relations groping thoroughly, therefore, does quite in place. The reason why the old Ox is willing to sell the car is because he knows that the car is only a small money, the old cow to donate shares, because he knows that is the real value of wealth and significance.

In this sense, when learned to loose wealth, when it began to have the temperament of entrepreneurs. After all, entrepreneurs are a wealth-creation, not a guardian of the wealth of the Lang.

The entrepreneur who dares to spend money is because he knows that there is more wealth behind him. To understand the value of wealth, we need to first understand the value of human nature, old cow is a very human entrepreneur. He knows the characteristics of human nature, so he boldly let wealth serve humanity, thereby gaining the value of life beyond.