Niu's interpretation of marketing: an ingenious strategy to improve the conversion rate of Web sites

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For any network businessman, the conversion rate is a matter of great concern to them, and to the lottery site display lottery software mainly corporate web site is so, webmaster in the optimization of the site, mainly to do the flow, but even a site in the search engine has brought a lot of traffic, does not represent the high conversion rate of the site. Lottery operators of network marketing stations to do good, traffic is the premise, in the case of a large number of traffic, how to effectively improve the conversion rate of the site, this is as a lottery site SEO personnel should attach great importance to the problem. Increase the amount of site conversion rate method is very much, where I mainly stand in the SEO commissioner's perspective to effectively improve the conversion rate of the site.

1, the overall positioning of the lottery website

Site positioning is our first step in planning lottery sites, of course, is also a lottery site (http://www.7ien.cn/) operation success or failure of a very important point. From the beginning of the site to determine the location of our site's core, the site's operating ideas, the face of the target user groups, a specific theme of the site. For example, we do lottery software site, first of all to determine their own good questions: what is the core of the site?, how to develop the target user group? How to tap the market?

2, the image of the lottery website packaging

Do a good job of the image of the lottery website packaging, in the current Internet companies this is very important. With the improvement of people's aesthetic, the image of the website packaging to a certain extent will improve the conversion rate of the website. Especially the lottery operators who came to our site for the first time, the first impression of the site to the buyer in the psychological photograph into a great influence, think about yourself, if the first time on a lottery website, I believe you will not be a messy layout, tonal complex, content is not clear without classification of the lottery website interested. If we do the lottery website, in the color collocation, page design, layout is very good, then for users, these details will be the first time users visit the site to impress upon it, the degree of trust has also been improved.

3. Reasonable and practical structure of lottery website

We have to learn the concept of SEO combined with the characteristics of lottery software products, effective to show users our lottery software advantages and uniqueness. The result of the lottery website is reasonable mainly from the rationality of the website level, the clarity of the navigation items, and whether the visitor can find the product or content that they want easily and quickly. Visitors who buy our lottery products online or use our paid services must first create a convenient channel for them to get all the information they want.

4, pay attention to the communication between users and the website

The user and our lottery website Exchange, mainly manifests in the lottery website customer Service personnel's quality as well as in the lottery website establishment User Feedback page. Online customer service, enterprise fixed telephone, mailbox and other customer service settings. Lottery operators because of the distance and other reasons for our lottery site is not the rest assured that some users can be feedback in our lottery online customers to eliminate doubts. We are in the production site is, you can make a user communication community or forum such a page, the user timely feedback questions.

5, improve the speed of opening the website

If our lottery site is doing a good job in other ways, it's not worth it because the site is too slow to access. Buyers are not much patient and will not take a long time to wait for such lottery sites like snail speed. The internet is very competitive, the site is not good, there are thousands of other lottery software companies waiting to sell their software. Even our lottery is very trustworthy, product quality is also very good, but the slow opening of the site will destroy the buyer's mood and interest. So when the lottery site is made must take into account the speed of the site.

Whether it is to do the lottery website or other products station, we do SEO personnel, in the drainage of the same time do not ignore the conversion rate of the site.