No. 1th Shop in the marriage of Wal-Mart puzzle: Three leg walk is questioned

Domestic electric dealers and foreign retail giants with the next civilized day, the world's largest retailer Wal-Mart and the online supermarket big 1th store marriage will be settled. Store 1th says the company will sell some of Wal-Mart products in addition to retaining its original name. But as the puzzle is solved, new questions arise. Sources from store 1th said that in Friday, the company will hold a press conference, officially announced the 1th store and Wal-Mart marriage. Gege, the 1th store chairman, admitted in an interview that the asset delivery for store 1th and Wal-Mart was nearing completion. "Once the deal is completed, store 1th will share the advantages of Wal-Mart's supply chain and logistics," he said. In the future, many Wal-Mart products will move to shop 1th, but not all. Gege also said that after the completion of the deal, shop number 1th will still adhere to the original, but also will call themselves "online Wal-Mart." This August, the Ministry of Commerce approved Wal-Mart's holding investment in Shop No. 1th. Under the agreement, Wal-Mart's stake in shop 1th will increase from 17.7% to 51.3%, to reach a controlling stake. Data show that 2011 1th stores annual sales of 2.7 billion yuan, the year-on-year growth of nearly 300%. Puzzle number 11th is just resell chips. However, after the name of the puzzle, the number of stores and Wal-Mart after the marriage model question followed. While acquiring shop 1th, Wal-Mart's vice president of China, Liao Honghui, revealed at the 2012 China retail summit that Wal-Mart had recently launched its E-commerce platform in China and viewed it as a new growth point for its business. In addition, Wal-Mart currently launched a network shopping platform for Sam's member stores, but only in Shenzhen and other fields. This means that after the acquisition of shop 1th, Wal-Mart will have 1th stores, Sam's store online mall and its own new web shopping platform. The reality of "three-legged walking" has made the industry wonder why Wal-Mart has to build its own online shopping malls by spending so much energy and money on buying China's first online supermarket, just to sell a good price. In this connection, Iris analyst Su Yanyan that, from the business handover between the two, Wal-Mart has been involved in the operation of shop 1th, which is more like a long-term strategic investment, not the financial return for the purpose of short-term investment. Puzzle 2 How the spin-off platform profits in the middle of this month, by the 1th Mall, 1th Regiment, famous special selling, such as integrated into the independent domain name (1mall.com) of the electrical business site, has been the parent platform company NIU Information Technology Co., Ltd., collectively injected into the Shanghai Performance Electronic Commerce Co., Ltd. new company This was considered by the industry as the 1th store to pave the road for the injection of Wal-Mart. It is reported that the Ministry of Commerce to store 1th and Wal-Mart in this transaction to add a restrictive clause, the acquisition of the 1th stores of the parent company Niu may not engage in third-party-oriented open platform business. In other words, Wal-Mart Holdings of the 1th store assets can only do proprietary business, so the open platform of the 1th Mall is stripped of the number 1th shop. However, at present, No. 1th Mall is still located in the number 1th shop navigation bar prominent position, after the "Home" button. Also, we can now search for shop number 1th in store 1th.。 Electricity quotient analyst Li Chengdong thinks, although belong to different company, but this situation indicates that the two may not be split and operate independently. Moreover, in the industry's view, stripped of the number 1th mall, shop 1th may be far more distant profit. Li Chengdong that, 1th stores currently operating the category of low gross margin, it is difficult to support its profitability, open platform business is expected to profit. After stripping the No. 1th Mall, the profit dilemma for shop 1th will be thrown at Wal-Mart. Commercial newspaper reporter Shaolanji