No. 1th Shop wins the import food electricity merchant to kill the skill: the brand through train

The first data, according to customs data, as of November this year, 1th stores imported milk sales have accounted for the total national customs imports of 37.2%. The data mean that nearly 4 boxes of 10 cartons of imported milk sold in China come from shop 1th.








Although 1th shop positioning online supermarket, but from the point of view of brand label memory, domestic netizens mentioned that shop 1th will first associate with food, Lenovo to fresh, Lenovo to fruit. This data provides a powerful footnote to the influence of store 1th in the field of imported food electrical business.





CCTV documentary channel 2012 hold Fire "on the tip of China," a time of the Chinese Earth "cargo" rampage, now every night to brush the micro-letter Friends Circle, there will always be someone "late at night to eat, revenge society." But for "cargo", in the traditional era of the internet, the dream of eating global food is almost impossible to think of, but in the Internet power business is the current, the "tip of the United Nations" strategy is to make this dream have the possibility of landing.





recently, No. 1th store in the Chao Tang Square held a large-scale global food interactive activities-"1217 want to eat the World Food Carnival", through the activities and online marketing way to show the number 1th stores in the import of food electric business advantages.





to the 1th store platform mainly includes two types of groups, a group of embassies, such as the U.S. Embassy in Beijing, the Australian embassy in Beijing, the Economic and commercial Office of the Spanish Embassy in Beijing, the British Embassy in Beijing News office officials have attended the event, the other is the AIDS, Nestle, good time, Pepsi and other multinational business representatives, discerning people can see to want to let these two groups of collective platform and sing "Hymn", Shop No. 1th is required to have two brushes, in the author's opinion, the original "brand through Train" mode is the core of the two groups, but also to support the 1th stores imported food dealers success must kill technology.





's so-called "brand through Train" is the "through" 7 levels of "Sales information, marketing activities, inventory stocking, logistics green channel, customer satisfaction, operational data, and global experience" reached by store 1th and global food giants. At present, a single food beverage, imported food category and shop No. 1th to carry out ' brand through train ' cooperation of the brand has more than 200.





billion, Nestle, good time and other transnational food giants, and shop No. 1th to carry out "brand through train" cooperation can get what? Why cooperate with store 1th? The author thinks the reason has four points.





First of all, channels, consumers, brands need to face the Internet, E-commerce wave to make a positive embrace and change, store 1th for the food business, not only is a line to sell goods, but also to carry out brand marketing, marketing, O2O platform;





second, store 1th has mastered a large number of users of consumer data, with the use of large data mining can be food enterprises and consumers to interact, listen, create opportunities to provide an opportunity to continuously improve the user experience;





again, store 1th set up a quality control team, set up a "4 1" Quality assurance system (in the supplier Audit, product warehousing inspection, storage and distribution management, after-sale product quality problems and retrospective 4 stages of supervision and protection, and "have to investigate." ), effectively solve the consumer's security concerns of transnational Food Network purchase;





Finally, the 1th Dian Shang platform accelerated the internationalization and localization of food giants and the efficiency of landing, providing consumers with a more diverse choice of consumption.





should say that the Chinese market has been one of the emerging markets that many overseas food giants are eager to exploit. The American Food Industry Association predicts that by 2018 China will become the world's largest consumer of imported food, and the Chinese food market will be as high as 480 billion yuan.





No. 1th Shop "brand through Train" original mode has been the food giants and domestic users of the favor, in the next few years can be in the Chinese food market how much cake, to see the number 1th store replication customer speed.