No. 1th Store 2013 mobile strategy: Brewing SNS and game marketing

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, May 10, billion power network from the 1th Store wireless division learned that, shop 1th 2013 will continue to force mobile channels, Conservative estimates raise the mobile-side business ratio to 10%, while social attributes and game marketing will be the next major business.

Rocking is the prototype of the game marketing that No. 1th shop tried

1th Store Wireless division director Yulili to the Billion power network introduced, social attributes not only refers to users will buy the goods to share to social networking sites, but also can buy goods directly to the phone address book, as a gift to each other.

In marketing, Yulili revealed that the 1th store mobile end of the user's sensitivity to the price is not high, so in marketing will play down prices, pay attention to brand and thematic marketing. In addition, she said, mobile phone users have been very receptive to the game, the use of habits have matured. "In the second half of this year, shop 1th will occasion to launch game entertainment marketing." ”

Billion power network learned that as early as July 2012, the mobile end of shop 1th has begun to try to "shake" functional marketing. Yulili said that this function is the 1th shop for game-type marketing the most preliminary attempt, the second half will also explore more to stimulate the user to buy entertainment marketing methods.

It is reported that shop number 1th in July 2011 officially online mobile phone client. At present, the accumulation of about 7 million users, mainly concentrated in the first-tier cities. According to media reports, 1th stores in 2012 years from the mobile end of the business grew 20 times, the total sales of 6%.