No. 1th Store Chairman Gege: 10 Trends of China's electric business development

We have the honor to grow in the Internet to change the world of the Times, and more fortunate as e-commerce practitioners, we are the great era of the people and history of the driving, not just spectators and historical witnesses.

In the next five years, China's e-commerce will continue to be an average of 29% of the composite growth rate of rapid development, more advanced countries such as Europe and the United States. This is mainly attributable to the following factors: (a) Internet penetration, especially the rapid promotion of mobile interconnection; b. The continuous popularization of online payment; c The coverage of the logistics network and the improvement of the distribution service; d The rise of E-commerce enterprises and fierce competition; e public acceptance of online shopping increased.

Compared to Europe and the United States, China is more suitable for e-commerce. Because of China's dense population, inconvenient transportation, underdeveloped retail, huge consumer market and rising family income, E-commerce can satisfy the needs of Chinese customers and embody its great value. In the next 5-10 years, how will China's electric business industry develop? Here are the top ten trends I've foreseen.

1) Mobile Shopping

By the end of 2013, China's mobile users had reached 500 million, PC users were 590 million, but mobile users grew by 19.5%, while PC users grew only 6.8%. In other words, by 2017, the total number of mobile users will exceed the PC. The popularization of intelligent terminals and the deep coverage of mobile network infrastructure have promoted the penetration rate and popularization of mobile shopping. It can be expected that in the next 3-5 years, mobile shopping will become the main battlefield of the electric business. Electric dealers must own their own lives, or they will lose their place of survival. Just a few years ago, we were still imagining that people could enjoy shopping and services while they were at home, while mobile shopping made this mission obsolete. Mobile devices have become an extension of human organs, and a new way of life is to enjoy shopping and services anytime, anywhere.

Mobile users have different shopping characteristics: Fragmentation of time, busy work, the convenience of mobile devices so that their shopping more frequent, more fragmented, shopping peaks in the evening and holidays. There will also be more innovative business models and new technologies that take advantage of the advantages and features of mobile devices, such as scanning of mobile devices, image and speech recognition, positioning, human and equipment, and the sensing capabilities of equipment and equipment. Mobile commerce should give full play to the potential value of these features, not just moving the site from a computer to a mobile device.

2) Platform

The electric business will continue to the platform, so that has been built systems, processes, flow efficiency and value maximization. The main reasons for the platform are as follows: a the full use of social resources to make up for their own deficiencies, for example, to increase the category, variety, geographical coverage, service type, etc. b. Maximize the efficiency of the site to achieve the accumulation of the value of the traffic; (d) To meet customer demand for one-stop shopping and services.

The platform can be likened to a theater, which needs to provide stage, lighting, sound, publicity and management, performing the business and service provider (isv,independent service noun), the content of the performance is the sale of products and services provided, the audience is the customer, Including mass consumers and businesses. Businesses serve the public and ISVs serve on the platform.

The key to the success of the platform lies in strict, standardized and consistent management, including certification of businesses and ISVs, quality control of goods and services, and timely feedback and handling of customer issues after service. Customer satisfaction leads to more traffic, more traffic will attract more businesses and ISVs, more businesses to bring more goods and more extensive geographical coverage, but also to help reach more customers and bring a better customer experience, forming a virtuous circle spiral.

3) e-commerce sinks

China's e-commerce is no longer a one or two-line city residents of the franchise, will continue to infiltrate the 345-line city. Mobile interconnection accelerates this process, and consumers in areas where fiber and Wi-Fi are not covered are also net. The increasing income of these urban residents, the inconvenience of local shopping, the lack of goods and services is the main driving force for their online shopping.

The three main advantages of electronic commerce--------------------------------------no time Imagine any place where customers can enjoy the local products, a ravine in the growth of fresh fruits and vegetables can become any people table delicacies. The world is flat!

4) Internet of Things

Smart phones and mobile devices, wearable devices, RFID (radio Frequency identification devices), NFC (Near Field Communication) and other remote sensing remote control technology, so that all the world today, The characters are connected and the objects are connected. Can get the status information of the item in real time. A change in the state of an item triggers a change in the state of the related item.

Think of the milk you purchased when it was put into the fridge, read the code automatically, record the shelf life, the existing stock, etc. When the stock is below the critical point, it will automatically trigger the order to the dealer, the electric dealer may because your order makes the stock of the goods lower than the safe stock, but automatically triggers to its suppliers or manufacturers of orders, manufacturers may also because of this order trigger production instructions. A butterfly fan on the Pacific coast may cause a tsunami on the other side of the Pacific.

5 Social Shopping

The advent of the Internet, especially mobile connectivity, makes social networking easier, closer and more frequent. Consumers want to get their relatives, friends, opinion leader recommendations and reference. E-commerce enterprises can also be in the social process of consumer precision marketing and personalized service. For example, when a circle of friends is talking about some kind of food, if the relevant food recipes, ingredients, restaurants, related cultural background, such as timely but non-intrusive to recommend to the Circle of friends, the degree of acceptance will be very high.

6) O2O

The advantage of offline retailing is the experience of the entity goods, the goods can be acquired immediately, the impulse purchase is stimulated, and the shop assistants are close to the service. The advantages of E-commerce are low-cost, massive customer information to help precision marketing, Word-of-mouth marketing the speed and breadth of communication, and not subject to geographical, time and shelf space restrictions. Future online retail will be complementary and interoperable, make full use of the unique advantages of both sides to provide customers with multi-channel and different scenarios of shopping solutions.

7 Cloud services and E-commerce Solutions

In the future, every traditional retailer and brand trader will also need a solution for the electric business. There can be many ways to net, including from the construction of the electrical business site, the existing electric Shangping on the platform to open a shop, looking for the operation, with the existing electrical resources and the organic combination of its own resources to achieve online sales. Electric dealers are also in their ability to product, for the traditional retail and brand operators to provide platforms, systems, marketing, warehousing logistics, data, supply chain finance and other services.

8 Large Data Application

The profit model of e-commerce is a gradual escalation process. Initial lack of size and passenger flow, can only earn goods in and out of the price difference; Become a sales channel can not be neglected, you will be able to obtain more from the supplier and brand business related to the return point; when the flow is large enough, you can set up a platform for merchants to receive platform fees and sales commission; there are a large number of businesses and customer base, can provide them with financial products to make a profit, while the top profit model is the value of using the big data that the electricity trader has.

The value of large data is also a gradual escalation of the process. Data is raw and fragmented, filtered and organized into information, the relevant information integration and effective presentation becomes knowledge, the deep understanding of knowledge and sublimation to understand the essence of things, and can analogy for wisdom. To the knowledge and wisdom level of the data is the most valuable, and to do this requires data mining, decision-making and optimization model.

9 Precision marketing and personalized service

In the internet age, inefficient mass marketing will be eliminated and replaced by efficient narrow marketing. A baby's product promotion is hard to appeal to a middle-aged man who has grown up in a child, and a razor doesn't interest a middle school girl. In the Internet can be a precise portrait of each customer, but also do mass marketing is a huge waste of resources.

The electric dealer can track the source of each customer in detail, including its online shopping path, search and purchase behavior, relevance, repeatability and periodicity of the purchase. The analysis of these data can be used to construct customer behavior model, and to make accurate recommendation and personalized service for customers.

10 Internet Finance

After accumulating enough users, the electric dealers will build a financial platform to provide customers with factoring, small loans, insurance, funds and other financial products. The service object includes the mass consumer, the supplier, the merchant, the partner and so on. Most services do not need to be provided by themselves, but are provided by ISVs, including banking, insurance companies, financial companies, funds and other professional financial enterprises.

In short, China's e-commerce is the speed of fast forward, innovation is the theme of this era. Mobile interconnection for this era added a thick and colorful, make it more exciting. Each of our participants sees both wood and forest. To the poverty of thousands of eyes, a higher level!