No doubt five words to help you out of the site optimization dilemma

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A lot of people are miserable and confused even at a loss. In the website construction production and website optimization process, is far from the effort can let the website weight promotion smoothly, because the effort person too many, and ranked to the search engine before few few. Some people say that Web site production and site optimization, methods than efforts are important, others say that implementation is more important than the method. The views of the people of the beholder, we can not judge who is the non, but the author insisted that even some stubborn that the implementation is important, but more important than the implementation of the method, than the method is more important than the preparation, more importantly than the preparation of ideas or ideas.

Execution is important, but if the method is wrong, the greater the execution, the more the result will deviate from the target. Method is more important, but the right way to need full theoretical arming requires careful preparation support. Then the rest is the basic knowledge, the basic theory. Website optimization is the same truth, any one thing to achieve the ultimate need to spend a lot of thoughts, site optimization is the same. Although we all know that the core of the site optimization is only eight words, is "content for the king, link for the Emperor", in-depth understanding of the taste of the eight words behind the mood is not simple. And do not talk about "content for the king, link for the Emperor", we from the following five words, from the current technical conditions of the search engine some characteristics, you can spy out the meaning of the eight words and real meaning.

The first sentence: search engines can only identify words

This is not nonsense, but always remind us that the best way to please the search engine, is to make the site as many as possible text. After reading this sentence, in the Web site planning, in the production process, we will find direction. The existing search technology determines that the search engine can not recognize the animation, can not recognize the picture. Web site construction is supposed to be both beautiful, but the goal of positioning in the Internet marketing site should be at the same time to optimize the site, the two are complementary and mutually reinforcing relationship. Since the search engine does not recognize pictures and animations, we minimize the use of them. Even if you must use pictures and animations, do not apply too much to the first page opened after the entry of the Web site, that is, the home page, let alone the whole article is an animation of the import pages. In order to be beautiful, in order to enhance the user experience, in the last resort to use pictures and animations, must be added to the material alt description, the purpose is to tell the search engine pictures and animated content.

The content is the soul of the website, especially the original content

No content there is no site, content is the root of the existence of the site, but also the soul of the site's flesh and blood. In the Internet age, information comes in every day, but the true unique original content is not many, duplicate content not only lets the visitor not obtain more information, is also a kind of resource waste on the search engine, because the data collection, collects the right rank and so on some movement completion, not only needs the time also needs the fund support. In stark contrast to the lack of quality content, users are more eager to have valuable information, and search spiders are naturally hungry for the quality of original content. If a site can continue to provide quality content, as long as the persistence of perseverance, there is no reason not to get the attention of search engines and favor.

The spider is crawling along the link Web site

In the face of the vast number of Web sites, search spiders how to find? It's natural that every search engine has its own very large database, which records numerous URLs, but the site is always growing, fresh information is always emerging every day. Since it is the Internet, each site is not independent, but connected to each other, then the link is the Web site. There are two types of links, one is based on the domain name of the net URL link, the other is a hypertext link, is to text plus URL link. Know this reason, website optimization is not very simple thing? Let your URL or keyword text links, as much as possible on other sites, will let search engines have more opportunities to find you.

Page load speed is very important to spider crawling

Server stability is critical to Web site optimization. From the point of view of users, frequent downtime of the site, will give people a lack of management impression, such a site is content again rich also difficult to retain customers. Search engine of the quality of the site is certainly based on the user experience, often not normal operation of the site will not be able to get the ideal ranking. Now the search engine has put forward a higher request to the website, that is the page load speed. Google has made it clear that loading speed will affect the weight of the site, and in Google AdWords keyword ads, remove the relevance of the creative and bid, the site loading speed will affect the keyword location. Baidu is in fact the same, because search spiders crawling site, waiting time is extremely limited, has been unable to fully load, will make the spider misjudged the site downtime. Long time high frequency loading speed is slow, naturally will affect the search engine to the website quality judgment.

The most sensible method of optimization is the tendency to be true

The author has written "Website optimization speed to" slow "win", through the rise and fall of Chinese enterprises to map the success or failure of the site to optimize the road. Here the "slow" is not the real slow, but in accordance with the laws of nature, the premise of the reality of the largest "fast." Now everyone in the speed, stress efficiency, stress results, and professional website construction company pilotage Science and technology that the site optimization must take into account the process, only the trend of real nature is the most sensible optimization method. Web site optimization must be gradual, not anxious, but not impatient. Each search engine has a comprehensive set of criteria, a short time extraordinary large-scale update of the site, large-scale increase in links have been misjudged as the risk of cheating. So the site optimization methods to diversify some, moderately slow some of the natural reality of some is the most sensible choice.

Perhaps a lot of people think that the above five words are the most basic optimization of common sense, who do not know? But only know is not good, but also need to deeply understand deep understanding deeply implementation. Now more than the "content is king, link for the emperor" These eight words, may have awakened: there is no real difference between the two! Professional website construction company Pilotage Technology (www.joyweb.net.cn) that the five words are not difficult to read, difficult is a profound understanding and experience of the artistic conception, Which day the real goods understand, and firmly believe that the implementation of serious, website construction and website optimization will no longer have any doubts.