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For hot spots, most brands know that if you can take advantage of the brand or product to do a round of promotion, to attract the attention of the audience, will make their own brand or product quickly exposure, the effect of promotion can be more effective. A recent round of promotion by Android Optimizer has been a good illustration of what is the deep event marketing of brands, products, and events in the Trinity.
Recently, Weibo has been a high-profile event, net friend @ I am silly XI-Xi hair bo self-exposure husband suspected derailment, the installation of an Android optimization master shielding small 3 of the coup, severed the husband and the small 3 of the contact, successfully saved the family happiness, a Zhengshi dou small 3 of the farce End with Zhengshi victory.
Small 3 of the sensitive topic has been the focus of netizens attention, and the event Zhengshi victory is to win netizens a cheer, widely spread on Weibo, Zhengshi Dou small 30% for the hot topic.
has been focused on user experience feedback to the master of the optimization of the Masters timely capture the incident, rapid response planning a series of promotion. The use of Internet users to discuss the event boom, Android optimization master and well-known grassroots micro-wide cooperation launched Zhengshi 3 operation, called on netizens to participate in the sharing of a variety of Zhengshi 3, and cleverly to prevent harassment, suction fees, theft prevention and other three core functions of the recruitment activities. An Android optimization master-led, Netizen spontaneous participation of the national 3 movement quickly spread in the network.
Just as onlookers thought the event will end in a vigorous campaign of the people, an Android optimization master offering big strokes, further brand and event combination, launched a series of new 3 to prevent the theme of the bus shelters advertising, but also put into the opposite of 360 companies. The new 3 anti-advertising is the main function of "Zhengshi to prevent the recruitment of 3" by netizens as a small 3 artifact of the three major functions, respectively, is to clean up the application of the virus, interception of garbage messages to prevent harassment, the night intelligent network of the anti-theft run. To the image of Zhengshi in the outdoor advertising, network media, micro-letter from the media, friends and micro-bo, such as platform to promote the brand and product image of Android optimization has been a good upgrade.
Throughout the events of Zhengshi 3, Android optimization master played a Zhengshi role, seamless use of the upsurge of events, cleverly planning a series of event implantation, quickly put an Android optimization master new 3 product features and Zhengshi stylish brand image widely disseminated, not to say is a fairly successful event marketing.