No free "lunch" for the electric business platform

last October, Taobao Mall suddenly raised charges caused by a large number of small and medium-sized businesses of the collective protest, QQ Mall take the opportunity to "dig the corner", according to the agreement at that time, in addition to the merchant to charge a deposit of 20,000 yuan does not charge any fees. However, Tencent's attractive policy has not persisted to six months time on the "dead", March 20, QQ Mall said that from March 1, 2012 onwards to implement the new fee policy, to take "good faith margin + platform service annual fee + Transaction commission" mode, since then, the electric business platform There is no free "lunch".

Payment method: QQ Mall deducted 500 yuan per month

21st, the reporter Login QQ mall "shopping mall" on the Web page to see, 2012 QQ mall merchant charges, including to the settled merchants to collect good faith deposit, platform service fees and trade technical Services fees Three: the integrity margin is still 20,000 yuan/single shop, QQ Mall will be frozen in the merchant's Tenpay account, when the merchant quit QQ Mall, QQ Mall will be in the agreement terminated three months after the notice Tenpay Thaw Prudential Guarantee, platform use service annual fee standard of 6000 yuan/single shop, payment method for QQ mall deduction 500 yuan per month The transaction Technology Service fee is calculated according to the turnover X class rate, the category rate varies according to the goods, general clothing, shoes, jewelry, bags, leather goods, home furnishings, household and other 7 categories of commodity rates 5%, other commodity rates from 0.5% to 2.5% floating.

Tencent related people told our correspondent, the charge from March 1 onwards, this is the Tencent company to protect the healthy development of E-commerce platform for the normal business strategy adjustment. and compared with similar platforms, QQ Mall maintained the industry's lowest rate level and service fee standards, to March 1, 2012 before the merchants, exempted from March 2012 to June annual fee, and the outstanding performance of the business will be given discount rates.

The staff said: "QQ Mall hope that through this market-based means to promote business efforts to improve their own operations and service capabilities to better enhance long-term competitiveness." Since the QQ Mall announced the policy details of the charges, has completed more than 12,000 merchants signed, the vast majority of businesses agree with the QQ mall charges is a kind of encouraging market benign competition policy. ”

Local reaction: Jilin Merchant said "high cost"

The Merchant platform merchants and the entity store merchants alike to seek profits, if the shop does not make money, nature will face the fate of closure. The Lord of the Jilin Province, the business of the net business Mr. Wang March 20 to the QQ Mall application, will himself painstakingly 5 months of "ginseng flagship store" closed. Mr. Wang told the newspaper reporter, he closed the QQ mall on the main reason is the QQ mall is not popular, not enough visitors into the benefits, and the annual fee of 6000 yuan to let his costs rise again, "QQ mall itself started late, service generally, I opened last November this shop, but the goods sold are very few." QQ Mall now requires 6000 year's fee, although I am an old merchant, the annual fee after the renewal of the contract is halved to 3000 yuan, but this 3000 yuan also does not earn back. ”

The reason to give up QQ Mall, Mr. Wang uses an example to help the reporter to Untie "The doubt", "now is the off-season which the ginseng sells, my Taobao mall's daily average visitor number is 500 people, but QQ mall's visitor number is 10 people, our normal turnover conversion ratio has certain fixed numerical value, is generally our kind of all kinds of decoration are better shop, turnover ratio is 30:1, that is, 30 people have seen the baby, there is a person can deal. According to such a turnover ratio, I am in the QQ Mall 3 days to sell one thing, if you earn 10 to 20 yuan at a time, so the store on the QQ mall does not exist meaning, 6000 yuan annual fee plus customer service, shop decoration, maintenance, photography, a year has eight thousand or nine thousand of the cost, so even the cost can not make out. ”

Digital

The business market reached 76.41 billion in the fourth quarter last year

According to the "Quarterly monitoring of China's business market in the fourth quarter of 2011", published by the Analysys think-tank, the market volume of the Chinese trader in the fourth quarter of 2011 reached 76.41 billion yuan, growing by 23% in the year and 77.3% per cent year-on-year. In 2011, China's business-to-consumer turnover reached 240.07 billion yuan, an increase of 130.8% per cent, doubling growth again. and Analysys International analysis that the future of China's competition structure of the market has begun to gradually clear. With Tencent, Taobao and other giants quickly horizontal and vertical layout, the future of the competition will gradually evolve into platform contention. And Jingdong, when, excellence, such as the opening degree of the Commercial mall is limited, the future is still difficult to compete with Tencent and Taobao.

Analysts

Help to standardize the market

China E-commerce Research Center E-commerce analyst Mo Dai told our correspondent, now the electricity business platform charges has become a normal, from the current only remaining only in the Amazon China, "Amazon China and Third-party merchants to implement no franchise fee, no annual fee, no platform use fees, the charges constitute a commission, logistics and warehousing costs." Compared to the cat in the Cats, when, Jingdong, or Free State, but it can persist how long it is unknown. ”

Mo Dai that the reason for the QQ mall's price increase is mainly the electrical business enterprise after last year's closure, layoffs, annual fees, raise the threshold of free shipping, and so on, the money has arisen, the electric business is also gradually realized that blindly burning money is not a long-term, the industry needs to return to the rational, go more standardized

There is no free lunch, electric dealers began to use a free policy to attract businesses to settle in, but Mo Dai said that this state has basically ended, the entire business development of the industry is beneficial, "it is conducive to the management of commercial enterprises, and then also through this means to improve the operation of commercial operators, commodity quality, Service capacity to improve, competitiveness has been strengthened, in the past, the tenants in the platform of the mixed fish is more serious, and accompanied by vicious competition exists. Now it's good to regulate the market, as a businessman is a start, but also slowly to adapt to market changes, the future of the electricity business platform will be charged, just accept less problems, I think the business also to start from their own situation, choose a suitable platform for your development to enter. ”

Newspaper reporter Li Yu