No game of SNS community, you will choose?

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Throughout the domestic several major SNS community, with the invitation and the game accumulated enough popularity, the back of the rush, but lurking hidden dangers.

From a marketing point of view, the practice of inviting friends, very desirable, in the short term can accumulate enough popularity; but from the interpersonal point of view, the so-called friend invitation, but to move friends from the old platform to the new platform, of course, the original relationship will not be so much change, because the network is not based on platform, But based on the relationship of life!

What is life relationship? Life relationship refers to the interpersonal relationships that people build up when they grow, study and work in real life. Then the relationship between life is generally family relations, classmate relations and colleagues, of course, but also because of regional factors established relations, such as fellow countrymen.

The author thinks, the network connection that establishes with the life relation, also need to close to the life relation SNS continues to maintain.

In SNS community development popular today, vertical SNS more deeply users look forward to, recently I accidentally see "Pu add neighbors" quietly online.

As we all know, Pooja has always been known as the people's Livelihood information experts, the site has hundreds of billions of life, business information, users can search and find life anywhere. Some time ago a friend more I said, buy mountain bike, is from the PU net to search the store.

The author tried a few of the neighbors, found and happy, Facebook, school different.

First is the positioning bar, PU plus neighbors do not have a very clear positioning of the market, perhaps because the pooja site itself is a very wide user base, so all users can become the user of Pu plus neighbors;

The second is the invitation, in the trial of the Punjab neighbors, because there is no friend, the author first thought is to invite friends to join, when the author found that Pooja neighbors and not to other SNS like the "friend invite" "blatant" placed in a very conspicuous position, the author carefully think after two reasons may be: 1, from the function, Just on the line of the PU plus neighbors have not strong ability to compete with other SNS sites, so pooja neighbor now version is very similar to the public beta, since the public test, there is no need to let a lot of people participate, wait until the function is complete, platform construction is good, and then launched blockbuster attack is not late; 2, pooja website mainly provide users with information about the people's livelihood, Pooja's neighbors are on the line to better connect businesses to consumers and consumers, let everyone in the network life more like neighbors, then the site's users can invite their friends to join in to cultivate a neighbor relationship, can not invite, PU plus neighbors are not like other SNS force or "remind" users to invite.

Finally, is also the author most wants to say, is the game, the PU plus neighbour did not rob the parking spaces, did not have the happy farm, also did not rob the House regiment, this caused the author's attention and the ponder. As we all know, the existing SNS site, 10 have 9 rely on API games to maintain popularity, imagine, if the net cut off the API how? So why didn't the Pu-plus neighbors launch the API game? I think that the PU plus neighbors are not going to launch, but the timing is wrong. The author mentioned above, the network connections established with the life relationship, also need to close to the life relationship SNS to continue to maintain. Then return to the theme, life relationship is the way to consolidate connections, not entertainment relations, so no matter what the current API is hot, users always have to play tired of the day, the only people will not be bored with the life of the relationship, such as family information, life common sense, discount, life, mutual assistance. Pooja website of the past billion data, is precisely the user's daily needs of information, so by virtue of living information based on the foundation of the PU plus neighbors, so close to the life of the SNS community, is bound to be a hit! The author believes that the PU plus neighbors will eventually launch with the characteristics of the API game, the screen will not be too lively, But the content will be very close to the life of the game, such as based on discounts.