No injury in situ: talking about the history of Hefei's real Estate Network (III.)

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The next thing to say is 365 real Estate home network, although the site in the Yangtze River Delta region has occupied and leading the market, but for Hefei netizens and developers, it is a "new" site, many netizens do not even know what to 365 into Hefei by what in less than half a year to do a search for the house two years to do things. Until recently, the 365 Real Estate network announced the acquisition of the Hefei Forum, its strategy in Hefei appears to have surfaced.

365 Real Estate Network before entering Hefei, the home network this big brother leisurely very comfortable, invincible, even in the search house into Hefei and even find Chen Zhi talk about acquisition, the house has never regarded it as an opponent, because it is not a competitive level. However, as soon as he found 365 in Hefei, Smart Chen was aware that a brutal competition was about to begin.

From the page and function, it can be very obvious that the house is playing a very deep Nanjing 365 brand, and even the homepage of the navigation is also imitated 365, two sites are Midtown Room network of the alliance members, more opportunities to communicate with each other. 365 in Nanjing, the radiation range in the Yangtze River delta area, the house in Hefei, each other has been peaceful, with 365 stationed in Wuhu, Hefei, two sites officially began to compete within the same sphere of influence, the alliance will then disintegrate.

After a long period of preparation, Nanjing 365 to Hefei to implement a complete localization strategy, this is that it is more flexible than the search room, one of the models of the building to become the shackles of development, and 365 since entering Hefei to realize this problem and take measures, branch general manager Cho Hongkun has been in the same house for many years the Home Department manager, Have long-term local experience and contacts, and the system of the understanding of the housing has become a competitive aspect of a major factor.

November 2007, Hefei 365 real Estate Network officially online. At present, the dance, peace and harmony is a common problem in Hefei real Estate network, in order to advertising costs and customer relations, even if developers have problems are mostly avoided, 365 real estate network to break this state, more attention to the fact that the positive, negative news all hair, no injury has seen, 365 in a very long period of time, a famous real estate development company in Hefei developed a serious quality problem, the company is also a well-known property enterprises in China, one of the top 500. No injury that this is worth other real estate network for reference, users only see the fact that cheating netizens will gradually lead to loss of traffic.

At the beginning of the 2008, there was a rumor that the Hefei Forum had been acquired and the rumors of various versions were confusing. The final confirmation of the news is that the Hefei forum was 365 acquisition, no injury guess this may be 365 localization of another strategy, with the help of the huge flow of Hefei forum, the local Operation Gateway strategy has become its development ideas. The appetite is not small.

From the current real estate network, 365 of the strong launch, perhaps the only one can compete with the house rivals. Of course, as a eight-year operation of the brand property network, catch-up is not easy, perhaps more business strategy is worth 365 to try.

Analysis: 1. 365 The development of the real Estate network in Hefei, fully studied the localization of the operation of the idea and strategy, local operation, the flow support, not the same as it open the breach of the way, for personal webmaster, perhaps you do not have to open a station, perhaps your capital is not strong enough to acquire other sites, But innovative and unique content is one of the ways you can win, analysis of your competitor website, the opposite, from the point of view of netizens, users need to hear a different voice, see a different view, the most important thing is to respect the facts.

2, there is no capital acquisition of well-known websites, you can take a joint approach, to seek support from some industries supporting resources. When a market's strong competitors a lot of circumstances, rushed into the only dead.

3, Digression: By the way, Hefei Forum, Hefei forum in Hefei and even Anhui's popularity is beyond doubt, the first portal of the status of unshakable, but also the country's more well-known operating more successful local forum. But it is a fatal problem is that the audience is too wide, can be combed into customer resources too little, that is, too few effective customers. A comprehensive web site if not professional, it is inevitable that all aspects can not be done in depth, then a large amount of traffic can not bring you the value of the return, which is also a large number of Hefei forum traffic, and the reasons for little profit. Because you do not have any effective customers in the industry, the conversion rate of advertising is too low. Perhaps 365 of the real estate network to return to the gateway strategy, will revolutionize the Hefei forum this contradictory state, so that the new facelift.

adjourned)