No matter how many rings of network marketing, can not escape a purpose: products to bring users what

The essential relationship between man and man is the relationship of interest, from the political book to learn this sentence has been to reshape the three views, since then, the early childhood of those gods general earnest induction, the primary school time the gardener's well-meaning from the warm greenhouse, put into the golden Flower splash oil pot had a baptism.

Until many years later, no longer regard "interest" as a selfish disadvantage of things, has been able to frankly accept the benefits of self-interest is all the way of life, business operations, social, "the essential relationship between people is the interests of the relationship" has finally been able to name the truth, has become a true sense of the accepted truths.

When marketing encounters the network, when the "user experience" is the same as God to be packaged on the network marketing stage, is to put on the force or gestures on the product halo, the end of the purpose of only a "benefit relationship": What you can bring to the user.

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First, to provide users with the basic building needs or brand needs

Food and clothing to live, even if it has been adhering to the provision of basic human life needs of products, into this year, has long been successfully enveloped by a variety of luxury: The child's Notebook by the simplest version of the 0.5 yuan to elegant 20 yuan a small book, Shoes and hats by the street stand 10 yuan a pair, a pair of tall brand shop in the Thousand Yuan ...

The most basic building can be positioning, but in the context of today's user needs, "can be used" is far less than the "good" and "the status of easy to use" value, a lv bag, chanel perfume how precious, the cost of the total value must not be the value of the existing sale; But a limited reputation will only add to its value.

On the other hand, positioning in the "infrastructure" of the millet mobile phone has also successfully played the forced marketing, why? In addition to the most basic mobile phone needs, the millet does not have the high popularity of Apple, but the accumulation of fatigue can also enhance the brand's characteristics: cock Silk in the chicken, product scarcity brings the "face." In addition to the "infrastructure" demand, millet is still in the early use of hunger marketing "product scarcity" for the user ushered in face, resulting in a similar to the LV, Chanel and other brand sense.

The conclusion is: Today's world of marketing is inseparable from the brand.

Second, use your product users to become "better"

Remember a typical case in which the Protestants, who believes in God on the bus, is selling her bishop to So-and-so: "If you die and die ..." changed together doomed the sale of failure, the first place "users" in the bad land, the original violation of the principle of human communication, the interests are not to talk about, I believe you Bishop still have a variety of illnesses are not ?

If, in another way to make the user better way, the effect is naturally different.

It is said that Americans are not accustomed to drinking "sugar-free cola" in public, because it means "he is a fat man" ...

Many times, businesses can accurately grasp, even the use of user psychology to create marketing is considered perfect.