No matter how strong you think you are, you can't go against the trend.

People can not reverse the day! No matter how strong you think you are, you can't go against the trend. The author of this article warns Mingzhu, hope she can break through her own thinking shackles, really understand that the times have changed. Also said that Mingzhu even if lost, it does not matter, is still a hero of the times. Because, you don't lose to others, even lei. You just lost to the times. This article also deserves the consideration of other successful entrepreneurs.

The two days are a bit lively.

First thing. Millet investment in the United States 1.266 billion, with a group of board seats. Lei finally and Fang Hongbo connected successfully. This makes Mingzhu indeed a little anxious, unexpectedly mouth, the sound of choking. Millet and the United States of cooperation, is two swindlers together, is a thief group. Cause outcry. Lei on this has also appeared somewhat magnanimous, that this is mingzhu with their own 1 billion yuan 5 years of gambling, just the past 1 years the occasion of a kind of defeat performance.

Second thing. The recent "Go Central" thinking once again hot. The tipping point was December 11, 2014 Zhangxiaolong the video, explaining his eight-point value to his micro-credit followers. Among them, one of the most central point of view is that micro-letter to do "the central ecosystem." and Mingzhu in the noise of millet, the United States of cooperation, it seems that the slightest attention to such a social hotspot. From Gree official currently in the micro-letter four public number of the situation look. No one is seriously building content, let alone the application of User Service functions. This shows that, at least mingzhu do not value micro-letter, it will not care about what micro-letter "to center" thinking.

What does it mean to pull these two things together? Very interesting. The first thing, stating that Mingzhu has conceded. The second thing that shows Mingzhu in the center of thinking. Even so, what does that mean? It shows that China's traditional entrepreneur group in the period of transition from industrial era to internet era is confronted with difficult thinking and realistic pain.

Measured from either angle. In the traditional industrial era of China, Mingzhu is a well-deserved heroine. This year just entered the Mingzhu, 36 years old only one person from Nanjing to Zhuhai to work. Starting from a basic salesman, step. 24 years later, she is a person and gree chairman, Gree Electrical Appliances Chairman and President of the three posts. Officially opened the power of the highly concentrated Gree "Mingzhu era." As an example of the self-help of the grassroots in our time, she gave too many people strength and hope. She teamed up with his former chairman, Jianghong, to put a company into production soon, with an annual output of less than 20,000 units. No core technology, can only do air-conditioning assembly of the state-owned air-conditioning plant "Hailey." Developed into China's first Chi home appliance giant "Gree". Not only that, gree air conditioning has also become China's first foreign-developed countries to sweep home appliances giant enterprises. Like South Korea LG, Japan Panasonic, Mitsubishi, sharp These international famous air conditioner brand, all defeated at Mingzhu Foot. Gree, for 9 consecutive years the world's first air conditioning sales! Have such a performance, such a contribution, she mingzhu no reason not self-confidence, no reason not proud!

So, at the end of 2013, when Mingzhu and Lei 1 billion, too many people have absolute confidence in her. This, from being the internet industry Big Boss Ma Yun. At that time unexpectedly did not support the same as the Internet industry lei, but the force is very mingzhu can be seen. The foundation of Mingzhu is very good. In her own words: "There is no way to find anything wrong, this business (Gree) performance is very good." And by the end of the year. For the century game, more people began to Khanyi for Mingzhu. According to the plan, Gree 2014 to achieve the revenue target of 140 billion yuan, but the first three quarters of the company only to achieve operating income of 98.4 billion yuan, meaning that the last quarter also carries 41.6 billion yuan of performance pressure. And the quarter, is the air-conditioning industry off-season, gree to complete the year goal, seemingly very difficult. and has been in the back tightly chasing the old opponents of the United States, the first three quarters to achieve operating income of 109.1 billion yuan. First time over gree more than 10 billion. And from the previous two months of performance data published. The first half of the U.S. revenue 77.7 billion yuan, an increase of 18%, net profit of 6.6 billion yuan, an increase of 58%. Gree 2014 in the first half of the revenue 57.866 billion yuan, an increase of 9.4%, net profit of 5.718 billion yuan, the year-on-year increase of 42.41%. The United States is also the first time in the "Operating income", "net profit", "revenue growth", "net profit growth" all four key indicators beyond Gree. The face of the United States and the pace of the press, never despise price war Mingzhu, also had to in 2014 National Day, the first to use price war to sniper beauty. What does that mean? This shows that gree even in the traditional industrial field, its position has been disorderly, its enterprise competitiveness has been greatly reduced.

Then come back to lei. Millet this year's revenue breakthrough 70 billion no suspense, and gree breakthrough 140 billion quite poised. No wonder lei a face relaxed: "Last year I and Mingzhu Bet, Gree 120 billion, millet 30 billion, 4 times times, this year, millet 80 billion, they 140 billion, the gap is small." In a year or two, Gree loses. In other words, it won't take 5 years. According to this trend, Lei will surpass Mingzhu in a year or two. Plus this time, Lei and Gree's old rivals the success of the United States. Mingzhu does not have any victories. This makes people have to think about a problem. Once with Gree through, invincible. Beat the domestic giants of the United States, sweeping overseas Hao LG, Panasonic, Mitsubishi, Sharp Mingzhu. In the further centralization of power and the further amplification of discourse power today. How the momentum instead of the same year. is Mingzhu old? No! Today's Mingzhu, more than any time more life, more diligent. Not only do their own product spokesmen, but also personally out of the mirror micro-film, even books, inspirational speeches. Not slacking on himself, still holding the fortitude. is a real woman who self-improvement. So, what exactly is the problem? Out of the Mingzhu thinking and concept level. In a more straightforward way, the deep-rooted central thinking that mingzhu in the traditional industrial age. The so-called: Chengye Xiao. In the traditional industrial era, let Mingzhu become a generation of Yingjie, is this central thinking. In the internet age, let mingzhu a fame destroyed in the intangible, but also this central thinking. Times have changed, Mingzhu no response.

In Gree, Haier, the United States, the three major Chinese Chi household electrical Appliances Enterprises, Gree is the last one to open the official website, but also the last one opened the official flagship store cat. Speaking of people may not believe that the world's first gree air conditioning, has not opened the official micro-letter service number, did not open the micro-letter payment. Until today, Mingzhu's central thinking is still tightly controlled by Gree.

First, the Product center theory. Mingzhu really attaches great importance to product quality. However, the eyes die to stare at products, but ignore the user experience and feelings. This is a corner that most traditional entrepreneurs find difficult to turn around. They think product quality is everything. Do not understand, to meet user needs, in line with the user experience is the first. Product quality is the second and third, it must be based on the former to be meaningful. Product first is the central thinking, user experience is the first to central thinking.

Secondly, the management center theory. Gree is very advocating militarization management. The 2014 annual meeting of the Company was held at a military training base in Zhuhai. All employees are trained in military uniforms for a 4-day period. No annual feast, no star performance, live Barracks, canteen, sing songs, only 30 yuan per day. All this is Mingzhu's idea. When Haier is already exploring distributed management, Gree is strengthening the centralization and strengthening the "President ban".

Third, the center of Consciousness theory. Even more shocking, Mingzhu thinks he never makes mistakes. Reporter: "You have not made any mistakes from 1990 to now?" Mingzhu unambiguous: "No". In this world, there is no one who does not make mistakes, and there is no center for making mistakes. Only the ecology that does not make mistakes. The most important thing about going to the center is that any control center or management center will make mistakes, even fatal errors. Only by going to the center of the ecological system in accordance with the laws of nature, can never make mistakes. But Mingzhu doesn't understand that.

Mingzhu a generation of Jay, but also thousands of grassroots people in the heart of the inspirational idol. Her experience let how many people sigh! How many people have touched her story! Her spirit let how many people forge ahead! Really do not want her to fall in such a really belong to her "Mingzhu era." Many people do not believe my worries today, think I am unfounded. However, in a few years, the truth will tell us: people can not reverse the sky! No matter how strong you think you are, you can't go against the trend. Even the big international handset giants, such as Ericsson, Motorola and Nokia, did not fall overnight. I sincerely hope Mingzhu can see this article. Then, to understand what Millet called the "sense of participation." To understand what micro-trust is called "Going central". Break through the shackles of their own thinking, really understand that the times have changed. So as to embrace the reform and opening-up of the South as the world, full of pride once again embraced the surging mobile internet world. Let Mingzhu bloom again. Well, the game's winning and losing is far from the conclusion of the coffin.

Of course, if your mingzhu mind still can't change, you lose. It doesn't matter, you are still a hero of the times. Because, you don't lose to others, even lei. You just lost to the times.