No money. Development of Regional Community website Operation discussion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the increasingly vertical development of the site today, the interactive community and the forum is also gradually into the specialization and localization. To the community as an example, because of the technical support of Uch, a large number of traditional port to join the concept of SNS, and did not carry out SNS expansion of the port is also affected by the local SNS community strong impact. But in 2009, the whole of SNS in the decline, especially to kaixin001 a large number of users lost as the representative, can be seen by virtue of Webgame apparently unable to keep users, a large number of regional and thematic SNS also difficult to be spared.

So how to do the local community's website operation work without more cost?

The first is to analyze the market and user status, because it is a regional community, the local information is indispensable, do not spend money to do media promotion, the target user's eyeball is the most important, so in the creation of limited circumstances, the activities of many organizations to inspire users to create content is the biggest topic.

The second is the expansion of the platform, a lot of free open source programs, are the community to broaden the platform can be considered open source programs, outside the SNS to build a CMS information system, a classification of information systems, a local reviews, a local encyclopedia is a good choice, if you have products, a station for the customer is also essential, Of course, if the conditions permit, the forum, microblogging and so on can also join. Although the system big maintenance cost is higher, but the function is more perfect the geographical website, accepts the user group also necessarily bigger. In the platform development above, to the best, find suitable for the local characteristics of the system to use.

Then is the cliché of the network promotion, online promotion way everyone knows, the best promotion is not a method, but a perseverance process. For the local community, facing people of different ages, online promotion methods as long as the difference, then maintain can achieve the goal, in fact, before I also talked about the small and Medium-sized city website operation topics, such as the face of youth student groups, a large number of people to the network and QQ alumni, take detailed user information, Do not give them a certain number of popular promotional points at regular intervals; in the face of middle-aged netizens, cast, in their limited online time to attract their attention, to know, the higher the age level of the site stickiness, so, seize the high age of the user long-term value will be greater.

Offline promotion is also self-evident to the importance of regional communities, which I believe is also a sore spot for most communities-because of the limitations of the cost of promotion. For the present cruel form, the territory of the site should use a full range of personal relationships in the local, to create different industry cooperation, no matter what industry partners, the site in the local visibility will improve. Although there will also be a lot of intentions, responsibilities and 2048.html "> Benefits distribution, but initially recommended that the site to give up more benefits, the initiative first for the traditional industry services, for the current regional community, profitability must be put to the service after consideration."

Because the Chinese People's Network social awareness and foreign compared to the difference is too large, the current variety of regional communities or webgame as the core products, and the result is a large number of communities down, SNS finally short-lived. In order not to make such a limitation happen, the regional community website should change the strategy and direction of the website operation earlier, better serve the local people, and better develop their own community website.

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