No money marketing is a rip.

Absrtact: The big brand person gas, transmits the brand, innovates, the small and medium-sized enterprise touches the stone to cross the river, either is groping, either inputs the output to be not compared. When the Tencent conference, micro-letter 5.0 function of the public, so that many enterprises micro-trust the public good operators do not touch the direction. Booking

The big brand person gas, transmits the brand, innovates, the small and medium-sized enterprise touches the stone to cross the river, either is groping, either inputs the output to be not compared.

When the Tencent conference, micro-letter 5.0 function of the public, so that many enterprises micro-trust the public good operators do not touch the direction. Subscription number of a day a mass authority, service number of a monthly group, so that those who use micro-blogging ideas to operate the micro-letter of the number directly heartbroken. Push can not do, the past practice can not be more impossible.

Do not make money marketing is to pull the egg, how many micro-credit marketing to make money?

I think micro-letters are a tool for exist business, through the micro-letter +crm+ Other channels of integration, can do both for the brand to pull new customers, but also to maintain customers, profit, in tracking its consumption time to master its consumption data, targeted personalized push, better stimulate consumers again consumption.

First, the establishment of micro-letter membership card

Micro-credit card, now have a variety of, mostly just UI design out of the fancy membership card, just like micro-life cards, a lack of access to customer information, consumers pay attention to the enjoyment of consumption, the line down with concessions, after the cancellation of renewed attention and can be picked, no doubt to the business to increase costs, the value of

We need the micro-letter membership card, as long as its mobile phone number, card face has its mobile phone number two-dimensional code on it, so we can continue to track its real consumption. Offline verification times on mobile phone number, or sweep. Combined with stored value or integral, coupon card package, group purchase, more can lock consumption, improve customer loyalty

Two, La Nieu not only that few roads

Big brand Micro-bo transformation, sweeping sweep, small and medium-sized brands have a kind of learning, also invited the planning company to shake, Hello, Station Street tools to pull powder. I do not deny that the increase in the effective fruit for the fans, a day to bring a lot of powder, but some are not accurate, but most of them can not be translated into consumer customers.

The single channel is actually not able to block us, the integration of other channels to pull new, grass boat borrow arrows, such as the integration of mobile 12580, telecommunications to send business concessions, micro-blog Social data data matching release coupons, stimulate consumers, combined with micro-letter membership card, click Pick or buy, automatically become a member, leaving a lot of consumer customers.

The combination of micro-letter and CRM

With hardcore consumer fans, with cell phone numbers, with CRM to track consumption, through the CRM of the consumption behavior of data mining analysis, such as consumption frequency, consumption amount, consumption preferences, and so on, we can to consumers one-on-one personalized differential coupon purchase push, through mobile phone payment to buy, so as to produce value.

Micro-letter can actually do more things, for local services can use micro-letter to achieve O2O closed loop, for fast consumer products can achieve F2F. I think no matter which method mode, for micro-letter This is more suitable for the exist business, mature successful micro-credit marketing must be sustainable and to maximize the benefits for the enterprise.

The author of this article: Guele