No, no, no.

Now is a popular dream era, the biggest benefit is to work, life, career with unlimited interpretation of space and planning blueprint, admittedly, some dreams are too absurd, simply can not achieve, such as a big drop in house prices 3%, as well as human travel to Mars in 2015, but some dreams is a perfect development strategy, in fact, The real birthplace of technology, commerce and culture is the constant dreaming, or rather, of dreams, such as WiFi on airplanes, submarines and buses.

As an angel investor, Lei says entrepreneurs need two qualities: ambition and down-to-earth, not only to have a strong executive power, but also to extraordinary ideas, I think, the idea of the extraordinary is probably "dream" it, this dream is not the night sleep dream, but the night sleep dream, perhaps, It was LEI and several investors who couldn't sleep at night, only decided to create millet, and the unexpected is, a few grains can only be bought online millet, can be sold in a single quarter of 19 million mobile phones, but also almost become the world's third largest mobile phone manufacturers (just as Millet announced its third world, Lenovo announced the acquisition of Moto, Stole the position of old, and 20 years, Millet is one of the few can take the logo out of the country's electronic enterprises. Now, India, Indonesia, Malaysia, Singapore have Lei fans, although not to the red rice to sell the kidney, but the queue, crazy Rob thing or happened.

Because of the successful investment projects, making a lot of money, Lei was elected "Forbes" 2014 Asian business figures, not only a more solid "rebels" signs, but also increased the self-confidence of the millet mobile phone, the biggest performance is: they announced to enter the U.S. market in 2015, the more popular saying is that, Millet also has an American dream. But we sober people can not help but ask: Is there a chance?

The difference between China and the United States, the price ratio will fail?

According to Slash Gear, a science and technology information website, millet first or will enter the U.S. market in January 2015, at the same time, there is speculation in the U.S. Consumer Electronics Show (CES 2015), Millet 5 will officially debut in the United States. Taiwan "Economic daily" more material, millet 5 equipped with the Gaotong Dragon processor, priced 1999 yuan, about 325 U.S. dollars, that is, the U.S. version of Millet pricing will continue to maintain the existing standards, if the smooth landing of the United States, the price is still as a killer.

But the advantage of price to really play a role, must rely on excellent product quality, healthy supply chain system and sustainable business model. At home, millet in these areas are doing a good job, but to the United States, they have to adapt to the new competitive environment, the original killing may fail:

First of all, millet in the domestic firing first gun ammunition is ultra-high price and enthusiast culture, such as the first millet generation only need 1999 yuan, can have Qualcomm MSM8260 dual-core processor, 8 million rear-mounted camera and 4.0-inch 854x480 resolution display. Now look back to see these configuration is a bit outdated, but at that time is a fan model, more surprising is that the distribution of millet models continue to improve while the price is falling, red rice only sell 799 yuan, even brewing a 399 yuan of ultra-low 4G mobile phone, Even the flagship Millet 4 has never broken the red line of 1999 Yuan ... Not to say that the price of the success of millet sales myth, obviously a little unfair, after all, their enthusiasts culture, hunger marketing and the first electricity-only channels are worthy of domestic manufacturers to learn from the place, but have to say, domestic consumers are too sensitive to price, especially within the thousand yuan to save more care. We often run the whole market, to buy cheaper tomatoes, but in the purchase of a house decoration, but often careless calculation, more than 350,001 points do not notice, but the U.S. consumer shopping habits are completely the opposite, and coupled with a sound social welfare system, they will pay more attention to the enjoyment of quality of life, Willing to pay more money for better service. Although Millet has an advantage in price, it is clear that this will not become a big killing device in the United States.

No, no, no.

Let the price count as an advantage of millet, otherwise, they may really have no special advantages, and before entering the U.S. market, they need to consider the issue of patents, chip supply and so on.

As we all know, Apple in order to sniper Samsung, launched a terrible patent war, 1.09 billion of dollars of sky-high ticket is still like an amulet, protecting Apple's patent pool, which is why Samsung since the Galaxy S4 after the phone to invite lawyers to participate in the design. Until then, Apple has sued only giants such as HTC, Motorcycles and Samsung, and it has not affected Chinese manufacturers, most fundamentally because of the lack of threats. Now, Millet wants to enter the United States, Apple's lair, this very mention of Chinese morale, but also will stir Apple's murderous, want to be in the United States, millet must deal with Apple, obviously, rebels still have no absolute strength to pay litigation costs and potential sky-high ticket, unless Cook think Lei is very handsome.

In addition, the short board of Millet abroad is also lack of independent research and development of the strength, for a long time, lei by the superb means of capital operation, perfect integration of upstream and downstream of the manufacturer's resources, and constantly tell the world story. Over the past few years, Qualcomm, MTK, JDI, Nvidia, Foxconn has become a partner in its business, but it is clear that Lei will not be content to be a resource integrator, but rather to emulate Cook's control of the entire supply chain, the most direct purpose of which is probably to develop the chip independently, and precisely because of the lei " Wild core, once outgoing MTK terminated its cooperation with the news, and another partner Qualcomm also cut down the supply of millet priority. Admittedly, because the volume of millet more and more large, chip manufacturers will not bring the sanctions to the disaster, but at least can remind Lei: please settle the supply chain problem, then go to the United States to tell stories!

Millet is Chinese, sooner or later it is the world

As mentioned above, the time for millet to enter the United States has not yet arrived, but this is not to say that the American dream of Millet is completely out of the way, in fact, Millet successfully landed in India, and triggered a 5-minute rush to buy, landing in Taiwan market, because of sales too fast, they unexpectedly appeared 30 statistical errors, in addition, Millet landed in Russia, Turkey, Thailand's projects are also being planned. In these circumstances, we can infer that millet is Chinese, mainland and Taiwanese alike; Millet is Asian, they sold 600,000 units in a few minutes in India, and the whole region has a single quarterly sales record of 19 million units. Now, Lei want to enter the U.S. market, although a bit of a leap forward suspicion, but is to prove: Millet is also the world.

Is resisting must first Ann, millet and now recklessly Apple, let the brand in vain by the patent Kiwei, or let Qualcomm, MTK broken chip supply, rather than concentrate on cultivation, to figure again, not to mention, millet in the domestic potential is far from saturation.

In fact, the author is optimistic about the future of millet, not only because they sell a lot of hardware mobile phones, but also because of the early layout of the Lei, just to cater to the trend of smart phone development, can not be able to borrow the policy of the East Wind. Now, the state of domestic chip support is increasing, the history of the most integrated circuit support plan officially issued, a name "National Integrated circuit Industry Fund" scale of more than 120 billion yuan, at the same time, Qualcomm antitrust cases will also settle the dust, regardless of the fine number, will give domestic chip manufacturers to leave some catch-up time, millet and the core need to seize the opportunity to break through the supply chain bottlenecks as soon as possible. In addition, smart phone hardware design is becoming homogeneous, soon will be bound to enter the competition on the software, and Lei originally set up the purpose of millet is relying on hardware to sell their software, theoretically, hardware loss, software to make money, and this is the future of smart phone competition important battlefield, obviously, in differentiated services, data accumulation, Millet already has the advantage of a false-false. In a smartphone with no one to pay attention to hardware, millet may easily realize his American dream by virtue of its service and marketing advantages.