No profit domestic 3D printing difficult to picture manufacturing industry subversion

Under the fiery 3D print concept, the market-level bubble flew sideways: production and application of "two Skins", machine manufacturers do not understand the market, the market demand can not find the machine; the industry "not ripe first rotten", that is, the Shanzhai products flooded the market, this is the current industry survival dilemma; location is not clear, now the domestic 3D printing technology basically copied abroad, If the copy is too low, cannot sell the price, it is difficult to offset the cost. If you copy too high, the price will be too high.

"Daily economic news" reporter found that nowadays, the domestic 3D printing industry Most companies are still touching the stone to survive.

Shanzhai products fill the domestic 3D printing market

August 15, the 2013 Guangzhou (International) Information Industry Week opened, from Guangzhou local 3D printing technology in the exhibition, by the Guangzhou network can product Design Co., Ltd. launched the three-dimensional easy photo studio and 3D printer debut, attracted a lot of spectators onlookers. The same section of the 3D printing equipment business, Shenzhen Dimensional Technology Co., Ltd., Victoria, in the on-site demonstration of a printer, but also attracted the audience curious to visit.

"Daily economic news" reporter in the interview, the current hot 3D printing market, most practitioners still touch the north. As a result of the large number of Shanzhai products into the industry has been "immature first chaos" state.

At the end of March this year, the Shenzhen IT Leaders Summit, hundreds of people of the 3D Printing forum, only a small number of investment industry executives to the 3D printing industry a little bit one or two. In this respect, an industry personage discloses, because the domestic genuine 3D print practitioner is not many, a large number of Shanzhai enterprises do not dare to appear in public places.

China 3D Industry Alliance, Secretary-General Tang Bin that 3D printing there is also a process of exploration, the academic community it is too high, there are obviously academic impetuous ingredients, "we should not hype."

Guangzhou Network can company general manager Deng told reporters, Shanzhai products flooded the market, is the current plight of the industry. Its disclosure, "Do machines are doing the machine, do the market to do the market, the results of the machine to make, found no market, or the market to make, no machine." This situation is prevalent. ”

Deng that China's 3D industry lacks positioning, and many enterprises are not very clear market positioning. And most of the domestic 3D printing equipment producers are basically deconstruction of foreign products, through the "cloning" way to produce machines, if copied too low, only cheap to sell, the money is not enough to make the cost. If you copy too high, you will be too highbrow. Now many of the 3D printer's even survival is problematic. "3D printing industry, although the fire, everywhere, but the combination of its application market, more important." ”

"The principle of 3D printer is actually very simple, just by people blowing too magical, industry quotes tens of millions of also have." "Sino-Swiss Electromechanical Technology Co., Ltd. (hereinafter referred to as the Sino-Swiss technology) domestic sales manager Cao told the Daily Economic news reporter, the current SLA product price of 500,000 ~ More than 1 million, the cost of production can be lower, but the domestic price is generally high." 500,000 yuan domestic machine, compared to other machines is the cheapest.

Industry is now a bubble 100% of the enterprise loss

In May this year, China's 3D Printing Industry Alliance opened a small forum in Beijing, set up the exhibition, some exhibitors on display machines, the lowest price of more than 3,000 yuan. In the market, some 6000 yuan machine can print 35CM specification objects.

And not long ago, Jingdong Mall launched a genuine 3D printer, the price is as high as 14,000 yuan. Guangzhou network can be a device price of more than 20,000 yuan, Beijing, the era of the equipment can print 15CM items, the price of about 10,000 yuan.

Why is there such a big price gap?

"Many practitioners are taking advantage of the industry's popular opportunity to make quick money, put the machine on the table to know that these products are very low prices." But how to use, how to maintain, they can only provide a technical exchange website, users must DIY, in order to carry out maintenance. "Deng said.

Even in the forefront of the market enterprises, there is no stable, persistent customer source dilemma. Guangzhou network can since the introduction of products, only to sell a number of machines. It is understood that such as the Guangzhou network can have some of the independent intellectual property rights of manufacturers, in the Guangzhou industry known only 3.

Most enterprises find that the device is designed to sell to whom, how to apply, these are problems.

3D printing equipment should be used, how to debug, these services are missing. Reporters have been consulting a Beijing manufacturer, asked the supply of a product can not repair, but found that even some simple technical problems can not be solved.

Why do many vendors not provide maintenance services for 3D printers? Deng, many equipment suppliers belong to the technical layman, do not repair at all. For example, some foreign manufacturers of agents, but also technical layman. As for the cottage manufacturers, the more only to provide products, do not provide after-sales service. Therefore, the sale of lower prices become the industry practice.

Tang Bin revealed that many manufacturers enter the market, 100% of enterprises are losing money, the core problem is that they do not know which solutions can solve the actual needs of customers, how to create value, the key is where the market.

The false proposition of subversion of manufacturing industry

Wu Menglen, director of the Guangzhou Office of Computer Commerce Association in Taipei, said the third industrial revolution was not a device revolution, but the creative power to liberate the brain. There used to be a good idea, can't do it, with a 3D printer, you can print out the things you want. For example, made a new lamp, light often do not pay attention to paint, but if directly to a sample, people can see things, directly asked the price.

"3D Printing liberates creativity. We do industrial design, do so well, before only to give an effect picture, even if the hand-made version, looks very ugly. Now it's different, we can give the sample. "Deng said.

Tang Bin that 3D printing is a rapid prototyping technology, its core value lies in the manufacturing from creative to molding design links, can greatly shorten the process. Therefore, in this sense is a subversion.

However, Tang Bin said: "Our industrial environment is not ready." In terms of industrial environment, 3D Printing does not now have the basis to subvert manufacturing. But in the long run, 3D printing industry is the carrier of information consumption, in the field of industrial application, the future can be a breakthrough change. ”

100,000 Yuan capital play 3D print?

"Can you print an ID card for me here?" The customer asked.

"Can't print, we only do 3D print." The boss replied.

"You are 3D print Ah, how can not come out?" It's all about printing! "said the customer.

August 13, in Guiyang Yunyan District, a 3D printing start-up company named Guiyang Graphic Design Center, came in a customer and asked the boss about 3D printing business.

In the face of such problems, engaged in 3D printing only 3 months of Zhou Jun distress, similar customers are not the first encounter. Many people think that the graphic Design center of the company is to do "Print shop".

"This precisely shows that the 3D printing industry needs to enhance the promotion." Since we opened the 3D printing Experience Hall, not only someone took the ID card to me to print, there are customers that want to print a rabbit, as a wedding memorial. Zhou Jun tells about the various strange needs that he has encountered after opening his shop, full of joy.

It is not only the customers who have these mistaken ideas. Zhou Jun and partners to Guiyang Trade and Industry Bureau registered company, originally named "Fulcrum 3D Printing", but the trade and industry Bureau claimed that 3D printing is not the industry category, not allowed to register. Had to change their name to the current firm, which also brought them trouble in business promotion.

Apparently, Zhou Jun thinks he's joined a far less mature industry, and the market is less mature. For Zhou Jun, at present, 3 partners to invest 100,000 yuan to set up the company, 3 months to have more than 10,000 yuan operating income. Although the cost of supplies is less than 3000 yuan, but this income is clearly far from making up for 3 people's wages.

"If 3D printers are cheap, it will have a catalytic effect on the popularity of the industry," Zhou Jun said. A cottage can activate a market. ”

October 2012, the domestic 3D printing industry began to enter the capital line of sight, some listed companies 3D printing concept stocks after a wave of speculation, the stock price significantly increased. Originally in the Securities company work Zhou Jun, found that 3D print concept unit performance is very impressive, then began to study the 3D printing industry applications and markets. After the origin and development of the situation, Zhou Jun decided to join the 3D printing entrepreneurial army.

At present, for those who do not have the strength of products and technology, enter the 3D printing industry the lowest threshold path is the agent. Zhou Jun contacted the Beijing Times Technology Co., Ltd., agent of its products. In view of the relatively easy sale of foreign products, Zhou Jun has tried to contact the United States of MakerBot, but can not get the agency qualification in China, then directly from the United States, please foreign trade companies to complete import and export.

Zhou Jun and friends talked about the project, and soon reached a consensus, and then prepared to set up a company. Soon after that, the 3D print social network met a graduate of the university, because he was good at 3D modeling, then "pull" him into the occupation.

Zhou Jun found that strengthening the technical capacity of after-sale maintenance is also a way to establish a position in the industry. "For example, there is a Chongqing customer who buys accessories and assembles a piece of equipment, but the assembly is not very close enough to be used," he says. So we came to repair, they are in Chongqing is really unable to find the maintenance of 3D printing equipment. We can't fix it for him, but we know what the problem is. ”