No radio news clients are not good media

Information on the media, text, picture form has been dominant position for many years, it is time to let audio, video media to a wave of small climax, when most of the media also stay in the text as the main form, audio, video media from the media is fast attack, mobile news clients have "Love" radio, what will happen?

PC-side text media content and video content of the combination is a more common practice, if it is a pure news portal, the text, the majority of pictures, audio media combined with text media to spread the demand point on the PC side of the small, user access is not convenient. But on the mobile side to circumvent the problem directly, audio, video, pictures, text These four basic media such as colorful putty in general, can be free combination, users choose to directly browse the text, text + pictures, text + video, text + Voice, pure voice, pure video, etc. can, the dissemination of information is not just look.

Domestic Mobile News Client products experienced the early extensive expansion of the widespread, the beginning of a long period of silence, almost everyone understands that a truth is that the user volume of each product basically reached the peak, and then want to rub against the growth of tens of millions of users a few impossible; Market circulation of dozens of of competing products, do not do differentiated innovation, most likely to be overtaken or in the torrent of oblivion.

Mobile radio in the domestic development time is not long, Koala FM on-line on June 8, 2013, Himalaya Network was established in August 2012, the first micro-blog of Litchi FM is February 18, 2013, listening to FM on-line in February 2013, Dragonfly FM on-line on September 15, 2011, Phoenix Radio is online on April 12, 2012. But in the user volume, mobile phone radio users are not a few, as far as I understand, there are not less than 5 platform users to break through the tens, the highest even reached more than 50 million.

Text and audio, two seemingly always parallel things can produce intersection?

Mobile News client "falls in love" with radio

NetEase News Client Line "Radio" column, the new version of Baidu News app also launched the radio function, Access is Baidu's radio products-Baidu music broadcast content. NetEase News before the column called Listen to news, now directly called radio, content from a number of radio platforms. Sohu News Client Although there is no direct access to the radio platform, but it also tried to make an innovation in audio, combined with the voice of speech assistants to launch listening to news features.

Mobile news clients have "fallen in Love" with the radio, which is after the capital market for radio products, after another round of content attraction, radio products became a sweet pastry, audio and text two seemingly never meet the product integration together. "Mobile News" and "Radio redevelop" stacked together, what will ferment into?

Just one more option?

Just adding a radio column, is it worth the excitement and orgasm? Any product innovation is certainly based on the user's point of view, no strong user base, and then the big innovation can only stay in the "top." What does it mean for users to access the content of a news client? One more option.

Micro-Letter 6.0 released a circle of friends directly send small video function, we are mixed, and even some people think it is a "Must die" function, I do not think so. Image, voice, text, video and other media, no matter what kind of media, are users of the free choice of results, some people like pictures, some people like the text, but also some people like audio, video, for the domestic a billion of users, the right to choose in their hands, they should have free choice of media power is not it? Lets the user one kind of choice, this is the micro-credit small video function.

Similarly, for the news client product card Also, from the dissemination aspect, the user also not only is limited to see the content, the user also has listens to the demand, moreover the quality audio content is "hundred listens to be tired of", in this aspect is better than the text content. Using the scene, users can also use the news client's radio function to listen to content, such as running, before bedtime, on the subway, can choose to listen to content, listening or watching, the choice is the user himself.

Competition between news clients

I do not think that the Baidu News app is the last news client product that adds radio functionality, only news client products there are Tencent news, Sina News, Phoenix News, today's headlines, fresh fruit reading, etc., the competition between the news client is very large, and high-quality radio products are very limited, so for news client products is likely to clash because of competing for the content of a certain station.

Baidu News has Baidu Music broadcast, NetEase news is comprehensive, and Phoenix News has Phoenix FM products, SOHU has litchi FM, for Sohu News and Phoenix News, to access the content of the radio, it is not difficult. The rest, such as Koala FM and Himalaya Radio, is also likely to have a strategic partnership with a news client product, but competition is unavoidable to work with these radio products.

The giant dream of radio

If the radio content into the news client products, will lead to news client products to form competition, then the radio itself will happen how to change?

First, the audio content is finally "useful". To know that the current mainstream of several news client product installed capacity is basically broken billion, far over the radio app installed capacity, only rely on the radio itself to expand the user, to cultivate the user's radio use habits, there is a certain defect, many users do not know that there is a radio such a high-quality audio information communication platform exists, Not to mention the use of, so the news client can be said to the radio app did a content guide, guide users to actively use radio products. The quality of the audio content is no longer limited to the audio platform, they finally become "useful".

Second, the Phoenix Radio, Himalaya Radio and other radio products behind, there are a number of investors in the amount of investment. and news client products, what is the form of symbiosis, is not clear at present, in addition to Baidu Music broadcast is Baidu's own products, NetEase news is the content of other radio products and cooperation. In the absence of capital chain rupture, the dream of the radio platform is to create an audio field of the giant products exist, not dependent on the news client, nor necessarily become bat and other giants under the products, they would rather become small giants, they "do not lack of money."

The soldier who doesn't want to be a general is not a good soldier, they are already emerging in the mobile Internet field, the lack of a big breakout opportunity, and news client products to cooperate, expand the market scope of their products, conducive to users to use the audio product habits, which is good for them.

Information on the media, text, picture form has occupied the status of the mainstream for many years, it is time to let audio, video medium to a wave of small climax, when most of the media also stay in the text as the main form, audio, video media from the media is fast attack, the world, always changed too fast.

News client and radio Fusion, but only the good beginning of radio, as long as the content of the radio station is good enough, there will be more platform options and radio cooperation, there will be more "voice control" Love Radio products, before