"No search", tapping headphones to find music

Absrtact: Until the end of the chat with the Audio headset team, I've been calling them knocking headphones. One is because one of the most interesting things about this headset is that it uses knocking as the primary way of interacting, and the other reason is that the name of the keystroke gives me a bit of a mouthful,

I've been calling them "tapping headphones" until the end of the day with the headset team. One of the most interesting things about this headset is that it uses "knock" as the main way to interact, and another reason is that the name "beep" gives me a bit of a mouthful, and it's not natural to jump out of my mind.

So I started with "This is the Hao of knocking on headphones," and I introduced the CEO of knock technology to my late colleague Hao, and then a few of us started chatting for almost two hours.

"This is a time of lack of empathy."

"Rather than headphones enthusiasts, our team is essentially a music enthusiast," he said. "said Hao. In college, Hao band, like lashing metal, favorite band is Metallica. Since then, Hao has been feeling the special importance of music to people, especially young people: music resonates.

Hao thinks that the young people who have just stepped out of society, the desire for empathy and recognition is very serious. This is a universal mindset, but it is not a specific, direct solution to the demand. "This is a time of lack of empathy", as the first sentence on the audio headset's propaganda copy says, and music is precisely the easiest thing to resonate with. People will find empathy in drums, melodies and lyrics, and will find more people who resonate with them through music.

Especially when the parents ' efforts began to turn into their material base, the house and the car were no longer the only focus of the young generation's vision. So the young people born 90 years later will be more eager for emotional empathy and recognition than any other young age. This is the starting point of the headset product: Helping young people find empathy through music.

"No search", tapping headphones to find music

The audio headset "find the resonance" of the incident has been to listen to music in the process of "discovery" and "sharing." The two-point interaction is the most striking feature of the headset: knocking. Install the pairing App on the phone, then put on the headset, and then tap the headset on the outside of the handset to randomly discover the song, tapping twice to collect the song. In the application settings can open "collection sync sharing", set after each tapping twice will automatically share the song to your social accounts.

For listening to music, search is always too deliberate, many times the singer does not know what to listen to the song. Therefore, the discovery of music has become the most basic and most important part of various music services. Watercress FM uses the "Radio" way to create the encounter between people and music, Jing.fm pioneered to let users use "description" to discover music, and the new "Le Stream" to change the human-computer relationship, so that the player in a smarter way to read what people need music.

And as a piece of hardware, the headset turns "discovery" away from the phone, giving the user a better experience in the accompanying enjoyment of the music. For example, walking on the road, want to change the first song heard, users no longer need to take out the phone to carry out a series of troublesome operations, tapping headphones three. In addition, the audio headset also has a learning engine, the more users hit, the more accurate the headset to the user to push the song.

In addition to the "knock", the user can also in the headset side of the front and back up and down and click on the middle micro-convex button to achieve the previous one, the last one, volume increase, volume reduction and pause these several operations. These operations rely on a capacitive trackpad on the side. We have seen Vow headphones almost put the entire phone into the headset, compared to the sound of the headset with headphones for tapping and sliding so simple, do not need visual assistance interaction, with the phone installed on the APP's program, seems to be more natural.

"Empathy" back to "social"

We have previously reported Wearhaus, Muzik and other headset products are trying to cut into social. The audio headset for this conversation is also. At present, the social properties of products are mainly embodied in the matching app, users in the app in addition to the "Song-seeking" mode can also choose "Friends" mode.

Hao mentions that the app will actually be on the market in the future and can be used alone with the headset. As an independent music app, the app doesn't compete with the shrimp or the like in terms of song numbers or musical themes. The product will be a very light music social App, primarily positioned to help people find empathy, share empathy, and find songs that resonate with them. When users share a song, sharing that moment is playing to the lyrics will automatically generate a music log, by looking at other songs to communicate the music log.

The team also disclosed the next step in the product to 36 krypton, and the hardware and software would be paired with a heavier social function. But this feature is not suitable for public release before the official launch.

More about products and teams

Until and Hao they chat, I finally can easily to the "sound of the headset" read out-the original "hit tone" is to take "gene" homophonic. They hope that all aspects of the headset are "natural" and then help users satisfy the original desire to "find empathy" from the gene.

Team members are grassroots musicians, music enthusiasts and from Lenovo, Sina's product team, the team age across whenever to the. Hao I venture before, in Lenovo did many years of hardware products and markets. In the chat, I can definitely feel his knowledge of the hardware field, as well as the grasp of the marketing point.

Of course, even if the product marketing point is good or the imagination of the smart social headset is larger, the most basic and important for a headset is the sound quality. This is also the product early to frame the headset enthusiasts, music enthusiasts basic conditions. The team said that the sound quality of the headset can be comparable to the price of all headphones, diaphragm, chip, etc. also have a very good quality, "even if not matching App use, this headset will be quite competitive in sound quality." As for the final price, the team has not yet been formally identified, and at the moment they are soliciting the pricing opinions of the public test users in the range of hundreds of to 1000.

At present, the headset is in the roll call time and other platforms on the public test, later will be in the Jing East on the test. In addition, the team is currently working with a number of music platforms and independent musicians, and is actively seeking investment, interested friends can contact them: Leon@91qiaoqiao.com