No technical content of a small game, "crazy guess map" inexplicably red

Dragon Boat Festival before and after, a little technical content of the small game "crazy guess figure" inexplicably red, a few days of download has exceeded tens of millions, even the game industry veteran practitioners Li have downloaded this mobile phone game, but also paid nearly 30 yuan. Although the process of playing is interesting, Li admits that the life cycle of such games will be very limited, if the game developers can not rush to develop a higher version of the upgrade products, the game will soon be forgotten.

Mobile interconnection is so, every once in a while will emerge several star products. Such star products are often composed of a small team of several people to complete the development, but in the rapid boom is easy to be large companies to more professional power beyond, and gradually become a "meteor", and be forgotten by the user.

In the field of mobile interconnection, small-business-like companies tend to be creative and innovative in the first big companies to develop hot products, so that overnight fame. But as the entrepreneur in this field, it is uncertain how far to go in the end. And how to continue to precipitate sticky loyal users, is also becoming the focus of attention.

The fire's going to come back fast.

The current mobile interconnection field is in fact a happy enclosure of the times, the overall relatively messy, who can develop a true product of user psychology, who will quickly succeed.

The craziest moment of "crazy guessing" is, in the micro-letter circle of friends, often have friends will not be able to guess their own figure to share in the circle of friends, so that everyone together "advice"; in shopping malls, friends and other occasions, you can also see a lot of lovers on the side of shopping while guessing, friends chatting while guessing figure.

But less than two weeks, "crazy guess" has been cold, if anyone still send those pictures to the circle of friends, it seems a bit out (outdated). When the "China Business newspaper" reporter call "crazy guess" the developer of Beijing Hautengako software company CEO Cao Xiaogang, want to know "crazy guess map" the latest download volume, active user volume and flow data, Cao Xiaogang euphemistically said inconvenient to disclose.

But Cao Xiaogang also said: "Crazy guess map" Such a light game, the early development cost of tens of thousands of yuan, the team has only a few people, with a very short time on the development completed. Costs have been recovered by implanting fees and mobile advertising revenues, and the company is currently developing its upgraded version.

In the field of mobile interconnection, such as "crazy guess" this is completely likely to be "short-lived" game or application is not in the minority. Whether it was once popular singing it, Mo Mo, or the recent same popular Baidu Magic map, have been in the short term to reach a massive level of traffic, but soon also attributed to calm.

has developed moonrise income millions of scale mobile phone network game "The killing of the Three Kingdoms" Beijing Friends Zhuo Interactive technology company CEO Li that, although the best of times have passed, but the mobile interconnection domain success is indeed more than other industries. This is because smartphones combine people's lives with mobile phones, which can produce many new applications that change people's work and life, and there are many blind spots in these areas. In his view, the current field of mobile interconnection is actually a horse-rodeo era, the overall relatively messy, who can develop a true product of user psychology, who will quickly succeed.

But, "for small workshops like small companies or studios, there is less opportunity." Because as big companies enter this field, they are more professional, and more talented, and therefore more likely to succeed, currently in the mobile gaming field is already such a pattern. "Li said.

There are, of course, many more failures behind these successful products, and a high rate of failure. This is because many developers think that the field of opportunities, in the absence of deliberate rushed in, often see what is easy to do, copied to do, imitate successful products. For example, many game developers see card games are more optimistic, flocking into the field, for a period of time there are hundreds of of highly similar card games into the App Store and the major channels, the result is naturally let this field in the short term from the blue sea into the Red Sea.

Need to drive without technology

"Mobile interconnection is not technology-driven, but demand-driven, the core is to study the needs of users in life, work, combined with the characteristics of mobile phones, to develop a real practical application." ”

The development of a successful mobile phone game by a five or six-person grassroots team is commonplace in the mobile gaming market, and small teams are increasingly showing signs of vitality and dynamism in the field of mobile game development. Moreover, the profit margins of mobile games are indeed higher than other web games and community games.

The first successful application on mobile phones is mobile gaming, a successful mobile phone game can not only have tens download, but also a mature business model, whether the built-in charging mode, or mobile advertising, so that mobile games can easily get income; In addition to mobile games easy to cash More mobile apps are also exploring ways to make money. Compared with the mobile internet mode of entertainment, the white-collar and high value users as the main body, really solve the user's work or the actual needs of life applications, in the long run, but also more imaginative. For example, the public comments mobile phone clients can help mobile phone users to combine mobile positioning, search the surrounding dining, than the PC on the public comment network more convenient; such as e generation of mobile phone applications can help consumers quickly about to drive drivers, and all kinds of taxi software can also use the position advantage, Quickly find the nearest empty taxi.

"These applications can be successful, in fact, mainly to meet the user's actual existence of rigid demand, whether it is Youdao dictionary, or the public comments, are to solve the user's work and life of the actual needs as the starting point." Shoming, deputy general manager of the new Generation market research company.

Li that in the field of mobile interconnection to make a successful product, for developers, must be familiar with the market familiar with the environment, to truly find market demand, through in-depth development, to make high-quality products, to avoid the development of the model. In his view, entrepreneurs who are easy to succeed in mobile interconnection need to change their technology-oriented thinking, and in the development team, they need to know more about market and consumer developers, who really understand the consumer, understand the market, who are more likely to succeed.

In addition, a good product will continue to update and upgrade innovation, so that users more experience, coupled with the subsequent operation of the good, will greatly extend the life cycle of a product. "Catch people" as a successful game, the achievement of a pioneering team, because the operation is more outstanding, this game can bring them tens of millions of yuan per month income, the team also obtains the development; and "You draw I guess" the game is fast hot, and quickly cold, because the follow-up development operation is insufficient, Upgrading product development is too slow to bury a good product.

"Mobile interconnection is not technology-driven, but demand-driven, the core is to study the needs of users in life, work, combined with the characteristics of mobile phones, to develop a real practical application." "Shoming said.

Only continuous innovation can enhance user stickiness

The application and development of mobile interconnection to go farther, we must pay attention to the long-term needs of users, and constantly tap and meet these needs, with the industrial chain of all aspects of resource integration and cooperation, and to have a diversified talent portfolio.

Whether it is "crazy guess" game, or Baidu magic map such entertainment applications, the reason can be rage, in fact, to meet the mobile phone users to relax the demand for entertainment, in the user to take the subway, and other people, eat leisure, play these games can pass the time. This mobile game, which is designed to occupy people's fragmented time, is also one of the easiest areas for mobile interconnection to make money.

In the April 2013 mobile games rankings, "My name is Mt" to 19 million yuan monthly income ranked top, and "Fishing Tatsu Man" "Time Hunter" "Big Masters" of the monthly income is more than 10 million yuan, of which "fishing Tatsu people" profit is up to 10 million yuan, Several other mobile gaming profits are also at millions of yuan.

In fact, the development cost of mobile games is very low, some products even only personal development completed, there is no need for teamwork, even if unsuccessful will not cause any loss. Like "crazy guess" such a light game development costs only tens of thousands of yuan, and Blue Harbor online in this game to put the ads on as much as millions of dollars.

"The entertainment aspect application characteristic is may the instantaneous attraction eyeball, obtains the user the explosive growth, but may only momentarily the success, therefore this kind of application must innovate unceasingly, can obtain the user stickiness." "Shoming said.

NetEase Senior Vice President, NetEase Youdao CEO Zhou Feng Mobile Internet in the field of entrepreneurship into entertainment applications and non-entertainment application of two categories. In his view, in the non-entertainment sector, by cutting market segments and demand, the professional and practical products associated with mobile will go longer and not become "meteor" products. For example, in solving the needs of people's lives, to facilitate people's lives and work, such as e generation, mobile map, mobile phone purchase and other applications will be more vitality; In addition, such as Youdao dictionaries to students and white-collar groups to provide translation of practical mobile phone software, its active users will also be more stable.

In Zhou Feng's view, although in the mobile phone client's non-entertainment applications, in the short term, it seems that there is no mobile game so easy to make money, but because it satisfies the user needs of the function of constantly increasing and upgrading, so the user's stickiness is very high. Because of the cumulative effect of its product upgrading, it will continuously enhance the user's value by increasing and perfecting the function.

"The application of mobile interconnection is not only an app, it is not only a point, its future development direction should be to establish a platform, from a single point of demand into industrial chain integration, and industry docking, which requires integration ability, small team is difficult to do." "Shoming that the application development of mobile interconnection to go further, we must pay attention to the long-term needs of users, and constantly tap and meet these needs, with the industrial chain of all aspects of resource integration and cooperation, and to have a diversified talent portfolio."