No users start to calculate the seven reasons for the failure of income and entrepreneurship and the way to solve it

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Entrepreneurship is not easy, if you blindly enter the entrepreneurial army, in most cases you will fail. This is not a threat to you, but the factors that affect the success of entrepreneurship is too much. A pioneering platform dedicated to helping entrepreneurs develop their markets Arkenea founder Rahul Varshneya reviews the miserable of many startups that failed, and summed up the seven reasons for the failure of entrepreneurship and the way to solve it. The following is the translation:

When you plan to start a business, make sure that you have solved the following seven issues, which will greatly increase your chances of success.

No users start calculating income

This is the biggest reason why most startups fail. Founder of the company after the incorporation, soon have a few initial customers, but usually not short-lived, because the user lost.

Don't put your profit plan before you get the user plan. I am not letting you take advantage of the opportunity to profit, but because there will be many opportunities to make money later.

It's hard to do a product that fits the needs of the user. So, if you choose to start, don't bet your bets on a profit model or a business plan, but instead focus on the user. Your idea determines the product's performance. Make sure your product changes the user's life, and if it doesn't really make the user's life better, then they need to give you what you want. Therefore, if the user is willing to pay for your product, then your business plans are nonsense, worthless.

Be cautious every step of the way. For example, don't compromise your product's user experience, and never let your site or application be flooded with ads.

Too little vision (audience positioning error)

Do not develop a product that is not intended for the general public. Of course, you can start from the local, and then expand, but your product is only to solve the problem of hundreds of people? Don't you think hundreds of thousands of? If not, you are doing a project, not a business or create an industry.

To investigate whether what you are doing can solve the problem of popularity, not just yourself and a few neighbors. From anticipate, even global.

How big the stage is in the heart. Because you have a high level of public orientation, your product will be bigger or the company has the potential to become a big business.

Hired mediocre people.

The quality of your products and services depends on the people you hire-developers, operators and salespeople. If the company's core team is mediocre, then products and services are doomed to mediocrity.

On the road to entrepreneurship, you have a lot of things you need to think carefully before you make a decision. Don't be afraid of trouble and brain. There are a lot of good professionals in the world, they are also investing in the choice of enterprises, please show your plans and ideas, let them really understand you.

It's not easy to recruit good people, but fire comes fast. If you think you're hiring someone you don't like, don't keep it. You need to quickly identify the problem and correct it immediately. You don't have a lot of time and money to prove yourself slowly to a person, which is unrealistic in startups.

Delay release

In fact, there is no perfect product or service. If you spend all things tweaking products and services to make them perfect, it's never going to work.

When the product is used by the user for a period of time, it will continue to receive feedback, and then solve the problem, and these problems are the user's real needs. Therefore, do not postpone the release of products. The right approach should be: You can develop a beta and then let a subset of users decide whether the product is valuable or not.

Many startups waste their time and money on the pursuit of a perfect product. Please cherish your time, money and so on, to do a fit user needs of the product is kingly.

Can't adapt to change.

Many startups fail because they can't adapt to the vagaries of the marketplace and the needs of their users.

Founders of startups have to make quick decisions based on market and user needs. For example, don't worry too much about your original plan. Many successful companies have radically changed the way they started their business, opening up new businesses.

In most cases, your users determine the direction of your change. No matter at which stage of the venture, do not recklessly and obstinately. No matter how much you love your initial thoughts and future planning, you must follow the user's message.

But that doesn't mean you have to start again. Because the product is added to the service and the underlying framework of the product is not going to change much, the changes you make can revolve around the underlying product framework that you have built.

Optimizing Resources

Startups have limited resources, and unless you get a decent investment, there's no big benefit. I still insist: the funds suitable for use.

If your resources are limited, don't waste them on the wrong things. Now, please carefully remember the above points, the most important thing is that you can not spend a lot of time and money in the pursuit of a perfect product.

Analyze your business and allocate resources appropriately. If it's a product company, surround the product and get the user. If the user is excited about the product, then they will pay for it and you can further refine the product.

In the process, do not take some irrational approach: indiscriminate advertising and so on. Instead, you can build a user community/group, which is a long-term development and makes spending more productive.

Marketing

Marketing, there are only two words, but your product has an incredible marketing. I'm not denying the product itself, and marketing can make a huge difference in the same product.

In addition to smashing money, there are many ways to make products are well promoted. For example, with the power of social media, you can build and use a community to achieve a certain amount of marketing and attention before or after the product is launched. Such marketing does not need money, but it takes a lot of time. Once you have a sizeable user base, if the products and services are really good, then use the snowball effect, users will only be more and more, and others will follow.

Everyone who start a business wants to succeed, but don't give yourself too much pressure, no one can casually succeed, and no one can succeed the first time. So you just have to focus on doing the right thing, making sure that the product fits the user's needs, keeps the company alive and enjoys the game of entrepreneurship.