Nokia: Asha Series screen difference for cost control

Tencent Digital News (Minhuan) Beijing time October 22, 2013, 2013 Nokia World Congress held in the UAE capital Abu Dhabi, although this may be the last Nokia World Congress, but at this conference, Nokia launched the first tablet products Lumia2520, 6-inch giant screen mobile phone Lumia 1520 and Lumia 1320, also unveiled three Asha series of new Machines, respectively, Asha500, Asha502 and Asha503. After the release of the product, we interviewed Dirk Didascalou, senior vice president of Nokia mobile phone research and development. Dirk Didascalou is in charge of the global research and development work of Nokia Functional mobile Phone department, and our problem is also around the Asha series new products released today. Microsoft, which is known to have acquired the Nokia mobile phone business last month, is expected to complete the deal in the first quarter of next year. According to Dirk Didascalou introduced, in addition to the Lumia series, Microsoft will also Asha product line buyout, in the future will be more Microsoft's product services into the Asha products, so as to bring better services to users, so that more people benefit. For a lot of people care about the Asha series is located in the smartphone or function mobile phone problem, Dirk Didascalou today also told us that Asha series of products are smartphones, the difference is, Asha in the entire mobile phone product line belongs to the main low-end market product series. Although there is no higher hardware configuration, but in the experience is based on a smart phone to build, full touch screen design, with the application store, supporting the Internet, download and other services, so that the functions of the smartphone fully integrated into the Asha series products. In the exclusive interview, Dirk Didascalou introduced the most important three points of Nokia products specifically for us. The first is the design, whether it is Lumia series products, or Asha series, are integrated molding design. The difference is that the Asha mobile phone's back shell can be disassembled, and took the release of today's three new products to do demo. Asha500, Asha502, and Asha503 three are shaped like a mobile phone being wrapped in ice. At the same time in product design, whether the main high-end market Lumia or low-end market Asha, Nokia is Non-discriminatory, in the design of investment will not be different. At the launch, Nokia launched its first green-body phone, not directly on Lumia handsets, but in Asha products. It also shows that Nokia is not moving from high-end to low-end in product design. And in the use of materials, whether high-end mobile phones or low-end phones, give people the feeling is consistent. In addition to the design, the image is currently the main function of Nokia mobile phones. The launch of the Asha series of new products, but also in the photo configuration and functional design has been a certain upgrade. Take Ash.A 503来 example, the user enters the picture interface to directly touch the screen can be photographed, very convenient. In addition to the mobile phone also built-in a variety of photo filters, whether high-end or low-end mobile phones, Nokia will be through technical means to allow users to take a more satisfactory picture. The last and most important thing is the experience, in the new breed of Asha mobile phone, the user only need to slide the screen can enter into the camera interface, at the end of the picture through a long press image to open the social platform to share the interface, that is, users only need to slide through the fingers, touch and long press, you can complete the photos, landscaping and The key point in the experience is whether the phone is fast, smooth, easy to use, and in addition to making life more interesting through different apps. However, Asha series of mobile phone screen resolution has been the configuration of the slot, in response to this problem, Dirk Didascalou said a penny, if the resolution is raised, the price of the mobile phone will naturally increase, and vice versa to maintain the current, to control the price of mobile phones. Of course, the future does not rule out the introduction of high-resolution Asha products, but it is not convenient to disclose.