Nokia China Transition: Terminal sales + Profit sharing + promotion platform

Absrtact: At the end of 2009, Deng from Nokia Global vice president to Nokia China vice chairman, while taking the Nokia in China to achieve the transformation of the Internet architecture design work. "It is your eye that allows you to see things around the world; it is your heart that can connect you to important people; it is your ears, you can listen to music, understand the world."　　Deng Yuan Yun, who sits across from the press, describes the current relationship between mobile phones and people. At the end of 2009, Deng from Nokia Global vice president to Nokia China vice chairman, while taking the Nokia in China to achieve the Internet transformation of the framework design work. Nokia has done a lot of things since announcing a career in the Internet, but in the eyes of ordinary Chinese consumers, Nokia is still the ubiquitous mobile phone brand. What's the connection to the Internet?　　On the map for free, the establishment of the Nokia new Internet service Company, collaboration with Intel, Symbian Open source, to string up these details, as Nokia China "master Planner" Deng, began to describe the Nokia Internet commercialization Blueprint. Mobile phone size, but also bundled on the "Internet application" every day more than 200 million users in the Nokia mobile phone, Nokia brand in China is also the first, very strong.　　Deng said. Before proposing the transition to the Internet, this expression is often seen at the top of Nokia China.　　March 3, after several years, Deng Yuan Yun the words behind it contains different meanings. Nokia currently has a global market share of about 39%, but according to Deng, Nokia has a higher global share in the terminal market that supports Internet applications, reaching 40%. "The more than 72 million handsets sold in China in 2009 are not all connected to the Internet and support a variety of internet services, but the trend is that more and more mobile phones have this ability, which is attractive." At present, Nokia is no longer simply the pursuit of mobile phone sales share, but to support the Internet application of mobile phone size. "In addition to the number of users, Deng highlighted the partners." "At present, Nokia has a strong developer partner in China, with a total of around 300,000, which is a large scale," he said. The so-called application partners, refers to the development of applications on the Nokia mobile phone platform independently, or Nokia maps such as Nokia's own large application of the development of niche applications of individuals or enterprises.　　And what Nokia is doing now is obviously further expanding the industry and creating a more sizeable scale effect. In October 2009, Nokia opened a beta version of the Software App Store Ovi in China. December 9, 2009, Nokia and Shanghai Union and Investment Company under the new Shanghai joint venture to set up a joint ventures ——— Nokia New Internet services company. Designed to provide Chinese users with a wealth of mobile internet services for development partners to provide a better platform. January 2010, Nokia launched a new version of the O VI map for smartphones, the key is completely free. Soon after, Nokia finished ahead of timeSym Bian system Open source work. Let the mobile phone industry chain to achieve a virtuous cycle "2010 is a breakthrough year, you will see we have more new initiatives in the overall service." "Deng Yuan Yun did not disclose what the specific form, but the establishment of Internet services companies, maps free, Symbian Open source, these seemingly fragmented details are around the Nokia developers ——— the most extreme open platform, the lowest threshold to attract more developers,　　Gradually expand the size of the Internet applications under the Nokia platform.　　Terminals, users, developers, software applications, the formation of their own size is not the focus of efforts to make these factors into a complete ring, a set of ecosystems, and then snowball in the form of growing, this is Nokia's real ambition to enter the Internet. Deng, for example, "navigation services, for example, will make free maps and navigation more appealing for Nokia handsets, which we call the overall solution." This solves the concerns that our partners used to worry about, and they used to think that, based on navigation and map applications, how big is the consumer group? There is a willingness to pay, but probably not much. But with the free program, now all of a sudden to reduce the threshold of navigation mobile phones a lot, our consumer groups naturally expanded a lot. As a result, many application developers say they are willing to do traffic based applications, search for shopping applications, and even various applications that we cannot imagine.　　Deng said that because of the large expansion of consumer groups, application developers motivated to increase the application of more and more, at the same time, this has led consumers to buy mobile phones. "The biggest premise is that there is enough scale, attractive enough, there will be more and more developers to join, the development of new applications, and then continue to cycle, the more application of the lower threshold to bring more users, will attract more developers to come in, the entire ecosystem is expanding.　　"Obviously, Nokia's huge user base has already met the first big premise, and under Deng's plan, Nokia China's" Internet Snowball "has started rolling. With the user, not afraid of opponents in the past, when the Nokia opponents, people first thought will be Motorola, Samsung or Sony Ericsson. Today, many people still think so.　　However, with the advent of Apple's iphone, as Google intervened, with Nokia fully open sym Bian platform, maps, navigation completely free, the situation has changed ——— Nokia's opponents are above all. What is Nokia doing to make money in the Internet?　　Deng the answer. "Every part of the entire ecosystem that Nokia has built can bring benefits to Nokia," he said. According to Deng, first hardware sales can bring a certain profit. Second, the Ovi store, for example, now Nokia and software developers to adopt a 37-divided model, but also to bring benefits. and Nokia based on the various applications of the map, but also bring some brand promotion benefits. "Mobile phones and computers are not the same place, is always in the hands of users, such as the positioningfunction, there will be a variety of applications based on location, there will be unlimited possibilities, which is very attractive. I think the future of mobile terminals is the Internet, because its value will increase a lot. "Hardware sales, Nokia's rivals are Samsung; Software is divided into rivals Apple; location apps, rivals Google. Deng appears confident because Nokia has the size of its users, and in China, wireless internet users are growing much faster than the traditional internet.　These rely on, is his competitors are still far behind. This reporter Fangnan Interview "help Partners, let them out of the country" ——— dialogue Nokia China Chief planner Deng Southern Metropolis Daily (hereinafter referred to as South): The line between the 3C industry has become increasingly blurred. How does Nokia position its development goals?　　What about China's positioning?　　Deng: In China, Nokia is committed to working with multiple partners such as operators, service providers, content providers, and developers to provide consumers with more compelling experiences and solutions to create a vibrant ecosystem.　　Nan du: How do you understand the development of China's Internet market? Deng: China is the world's largest internet market. By the end of 2009, China had 384 million internet users and 233 million mobile internet users, up 106% per cent from 2008. With the development of 3G, new sales channels, including o V I store, China Mobile m Obilem Arket launched, for a group of innovative companies to bring new opportunities.　　Our development is also closely integrated with the development of our partners, for example, in addition to Sym Bian, we also cooperate with Intel to develop new platforms and terminals, so that many domestic excellent application development can play to the extreme, or even go abroad, become a popular application in the global market.　　South: From the sales director to the planning of the development of Nokia China, the promotion of Nokia brand, you gradually from behind the scenes to the podium, what sentiment? Deng: In which country does an enterprise develop, sales and marketing alone is not enough, Nokia attaches great importance to the local contribution, no matter where, must be a good corporate citizen, in this context, in China to contribute to China's development, to cooperate with the Government, to provide consumers with value, We need to do a good job in all aspects to take root in the local area. In addition, I am now in this position, but also need to see what we are positioning in China. I've spent a lot of time studying China's value to Nokia, which is not only the biggest sales market for Nokia, but it's important for research and development, service, sourcing and talent.　　This is not only to help Chinese companies develop, but also to increase the company's global competitiveness process. Fangnan