Nokia Diversified development seeks self-help differentiated innovation ability into short board

Newspaper reporter Wang Chunhu in recent years, with the rapid development of the mobile Internet, Nokia's market share is declining, and rivals Apple, BlackBerry, HTC and other smartphone brands are emerging in the global mobile market with strong sales and market share growth, which not only accelerates the looting of Nokia's market share,　　Also disrupted Nokia's strategic footing. How will Nokia cope with future markets? Nokia recently released its instant messaging software, Nokia IM, to deal with the BlackBerry Messenger of Apple's imessage and BlackBerry. In addition, the first dual-core Meego Intelligent Machine N950, the appearance of similar to Nokia Nokia the latest concept machine has been exposed, as well as based on WP7, Saipan, Meego and other types of operating systems of new products.　　Industry insiders believe that Nokia is terminal, operating system, applications and other areas to find the opportunity to save the downturn, but the lack of differentiated competitive advantage is a major mishap. Market position is at stake. Data show that Nokia sold 107.6 million units in the first quarter of 2011 and ranked first in the world. But pressure from rivals has continued to slide and its market share has declined, especially in the smartphone market.　　In the first quarter of this year, Android market share soared from less than 10% to 36%, while Nokia's Symbian system market share slipped from 44% to 27%. In the smartphone market, Nokia's sales lag far behind Samsung, Apple's IPhone and Google's Android phone, while in the low-end handset market, other Asian rivals are not available.　　Since the advent of the iphone, Nokia's profits have fallen from $3.5 billion trillion in the leading sector to below $1.3 billion trillion, dediu analysis said.　　In addition, Nomura Securities analysts believe that Samsung Electronics in the 2nd quarter of this year, the promotion of the smartphone market as a leader, the Nokia from 1996 to the throne until now. In the age of mobile Internet, the competition of terminal vendors is no longer limited to terminals, and battlefield expands to many fields, such as channel, application and mobile phone operating system. There are news that Nokia is planning to close down UK online stores because most British consumers prefer to buy mobile phones directly from mobile operators, while others think it is more convenient to buy smart phones that are competitively priced at nearby retail outlets.　　Nokia's online stores are meaningless as middlemen as mobile operators offer a large number of free services, and Nokia may face similar fortunes in online stores in many other European countries. By contrast, Apple's online store has grown dramatically. Apple has an absolute advantage in the market, both in applications and terminals.　　The data show that by the end of the quarter, Apple will have nearly 70 billion dollars in cash reserves, so that Apple can easily buy Nokia, RIM, HTC and Motorola. The lack of innovation is a mishap. Nokia has felt a declining market positionTrends, the recent introduction of new products to try to reverse the adverse market decline. In the application, recently, Nokia released an instant messaging software "Nokia IM." It is reported that "Nokia IM" is currently logged into the Nokia App Store, users can download the free, and the future of Nokia's new machine will be pre-installed this software. With this app, users can send messages to other users not only via Nokia IM, but also with the Ovi Mail account, Google Talk, MSN, Yahoo messenger, and MySpace im account users.　　At present, "Nokia IM" only temporarily support X6, 5230, N8 and E7, such as several models of mobile phones, Nokia said that the corresponding version of other models will be introduced in the next few months, and the lower end of the S40 series will be pre-installed in the future of the application. In the terminal, the first batch of Symbian Anna system with the Nokia E6 and Nokia X7 has been shipped. In the Symbian Anna operating system, Nokia added a more user-friendly input interface, and used a new browser, the interface icon is also modified more beautiful. In addition, the first mobile phone based on Meego system Nokia N950 will soon be released.　　In the Chinese market, China Mobile's two TD mobile phone Nokia Nokia and 702T will also be available in the third quarter. On the smartphone operating system, Nokia has pledged to continue supporting the Symbian system for at least 2016 years.　　In addition, Nokia is trying to build a new product across Android, Symbian and Meego's three mobile operating systems. In the smartphone arena, Nokia was the first to be invincible, but as the Symbian system's disadvantage is leaking, Nokia has become a history of clinging to tradition.　　Recently, Nokia introduced new products closely follow the trend of competitors, few bright spots, innovation is not enough to become its market competition in the fatal setback. Diversified development tries to form differentiation although the market share is declining, innovation is not enough to make Nokia face awkward situation.　　In addition, Nokia has spent 43 billion euros in research and development over the past 20 years, with more than 10,000 technology patents, with a significant technical advantage. Nokia recently reached a settlement with Apple's patent dispute. Apple will pay Nokia a one-time fee and a royalty that continues to be paid during the period of the agreement.　　It is widely believed that with the rise of smartphones, patented technology will be the key to the growth and development of an enterprise. The global smartphone market grew 85% in the first quarter of this year, according to market research agencies.　　Therefore, the most to have to break through must be in the difference of the full effort. Industry insiders believe that in the face of huge market opportunities, Nokia in the application, terminal, mobile phone operating system of various attempts is not a chance, but need time and outbreak point. Despite Apple, Google Android, but not perfect, the existence of the mishap has not been fully revealed. Therefore, ConnaughtTo make a breakthrough in innovation, Kia has its own characteristics of the application and products, research suitable for the new competitive environment of the business model.