Nokia executives: The company will be out of trouble next spring
Source: Internet
Author: User
KeywordsNokia Apple smartphone iPhone
Nokia's current situation is so worrying that many people are beginning to question whether it can reproduce its former glory. But Richard Kerris, director of Nokia's Global developer relations, said in an interview in Sunday local time that by next spring people would completely forget the problems Nokia is facing. While Kerris's comments do not mean that Nokia will be better off in the next few months, he believes Nokia will get out of trouble and become stronger than ever. Kerris joined Nokia a few months ago and was a vice-president of HP's webOS developer relationship before moving on to Nokia and worked for Apple. He is bullish on Nokia and the Windows Phone ecosystem. As for joining Nokia, Kerris stressed that he had not shown much interest at first, but after seeing Nokia's Lumia prototype, he changed his mind. Because in his view, the quality of the Lumia prototype can be compared with Apple's products. Speaking of Nokia's performance over the past few years, Kerris is also very candid, saying that the years after Elop took over Nokia, Nokia looked arrogant and overlooked many of the more obvious market opportunities, especially in the smartphone sector. After missing out on a lot of opportunities, Nokia is now betting on Microsoft's Windows Phone 8 platform. Nokia slashed jobs last month to help the company get through the tough times ahead of Windows Phone 8 's listing. At the same time, Nokia announced that it would redouble its efforts in Windows Phone 8 and location services and imaging, including PureView technology, which will soon be landing on Windows Phone phones. In addition, Nokia also announced the acquisition of Swedish imaging company Scalado, whose products are likely to be integrated into Nokia's handsets soon. On Nokia's bets on Windows Phone, Kerris said it was not a gamble. Nokia, he said, was not choosing between Android and Windows. Nokia needs a different operating system, and it happens that only Microsoft can provide such a system. He also believes that the real focus of Nokia's future is not on the operating system, but on providing users with the functionality they want, whether through mobile phones, tablets, wearable computing equipment or other devices. Kerris points out that Nokia wants to focus on its areas of expertise, such as location-based services and imaging technology, and that the company will have Microsoft as a trusted partner in the coming years. Kerris said that Nokia's headquarters in Sunnyvale, USA, now has the same atmosphere as the start-up company. While the company faces a lot of difficulties over the next few months, he stressed that the company is working to help developers (more focused on the quality of applications than on quantity). In the last 8, Windows phone ecosystem applications have grown by as much as 1400%, with more than 300 applications being added to the App store every day. While Kerris's comments suggest he is confident about the company's future, the company must survive the tough times before the Windows Phone 8 phone goes public, Kerris even likened it to the dark days when Apple was on the verge of bankruptcy. Many industry pundits believe that if Nokia's situation gets worse, Microsoft will certainly help, after all, Nokia is the most powerful Windows Phone partner for Microsoft. But Kerris himself seems optimistic that Nokia will be able to ride out the tough times on its own, because Nokia has a powerful patent portfolio (Apple sells an iphone every time, Nokia will be able to charge a certain amount of royalties, as well as upcoming new products, which may include the industry's view of the Windows Phone 8 Tablet PC. 2012 "Doomsday", will Nokia in 2013 usher in its own spring? We will wait and see! (Danice for Lei Feng Network, reproduced please specify!) )
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