Nokia from hundreds of billions of dollars worth to 5.5 billion dollars

Source: Internet
Author: User
Keywords Nokia EUR
Tags analysts business business to company functional microsoft mobile mobile phone

The online edition of the Forbes magazine, published today in Monday, said in an article titled "Nokia Sells mobile phones at surprisingly low prices to Microsoft" (Nokia sells handset Business to Microsoft at A shockingly lower price). Microsoft announces it will buy Nokia's mobile phone business. Nokia's Nokia CEO Elop (Steven Elop), a Microsoft-born company, will be at the forefront of the shock, analysts say.
The following is the full text of the article: Nokia is not surprising that it sells its handsets to Microsoft. But what is surprising is the timing and price of the takeover announcement.     Nokia's market capitalisation has long been below its 110 billion euros in the glorious period, but Nokia's sale of equipment and services at less than 5.5 billion euros remains alarming. It was a shocking turning point, as Nokia's Lumia smartphone business appeared just a few months ago. Lumia 520 to Lumia products in the product line. The handset cost less than 150 dollars, the recent sales in Southeast Asia has shown a good momentum, and through the T and At&t sales in the North American market also achieved good results.     In the past summer, the good performance of cheap Lumia handsets has been largely due to Nokia's key rivals, such as HTC, BlackBerry and Sony, all concentrating on smart-phone products that sell at a price just below $200 trillion. Why would Nokia want to sell its handset business when low-end smartphones have been successful and smartphone sales have started to grow? This may be due to a severe decline in the sales of functional handsets, which has had a significant impact on Nokia, so the company believes it is time to take action.     Nokia's Asha series of functional handsets was strong in 2012, but the Asha series was in trouble as low-end Android phones opened in Africa, Latin America and Asia in the first half of the year. Google's Asian partners are aggressively promoting 100 to 130 of billions of dollars in Android smartphones, which has led to a crisis in Nokia's functional-phone business, forcing the company to take immediate action.     On the other hand, Apple is about to launch a lower-priced new iphone, which could put further pressure on high-end Lumia handsets. In any case, Elop will be the focus of the industry. He has moved from Microsoft to Nokia and has decided to turn Nokia's smartphones into a full Microsoft platform. In early 2011, Nokia smartphones still sold more than 24 million units per quarter. After abandoning Nokia's other operating systems, Elop's decision is to sell Nokia's smartphone business at a very low price to Microsoft, and he will return to Microsoft. Industry insiders believe these practices suggest that Elop's loyalty to Microsoft has not wavered over the past few years.

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