Nokia Location Services Here

Absrtact: Nokia location service here in Tuesday, Nokia published a map application running on Apple's iphone and other mobile devices, and renamed the location service here, according to foreign media reports. Nokia says it will buy start-up companies

Nokia Location Services Here

According to foreign media reports, Nokia local time in Tuesday published a map in the Apple iphone and other mobile devices running the application, and the location service renamed "here."

Nokia said it would buy a start-up company, Earthmine, to provide 3D Street View for its maps. Nokia also unveiled a partnership with Mozilla to provide map services to the Firefox mobile operating system, which is scheduled for release next year.

In the emerging mobile computing economy, maps have become a vital application. While Nokia is downwind of the smartphone war, map services are seen as a strength. Nokia acquired the map technology company Navteq in 2007.

Elop, the Nokia chief executive, said in an interview that the new Lumia smartphone sales benefited from having "better location services than other products". Elop said he was "satisfied" with the sale of Lumia handsets so far, noting that Lumia's booking in Russia, one of the company's more important markets, has hit records.

He stressed his efforts to get here on other platforms, saying the new brand was designed to make rivals happy to use Nokia's location service.

The map data can give Nokia a license to generate revenue. ' Location-related advertising services will be part of the here.com site and location services, ' he said.

Martin Garner, a market research firm CCS Insight analyst Martin Ganna, said, "Increasing the visibility of this department will make it more valuable, but if there is no huge advertising budget, it takes time to build a brand." ”

The Nokia iphone version uses HTML5 development and will be released in the next few weeks. Nokia's aim is obviously to promote its own map services by exploiting the business opportunities brought by the poor performance of Apple Maps. Michael Halbherr, Nokia's executive vice president for location and business, Michael Harbuch Apple's chances of developing a map app, expecting some iphone users to prefer different map services.

Nokia also said it would release the Android version of its map application early next year. Under the agreement, Nokia and Mozilla will work together to develop location services and map applications for the Firefox mobile operating system, which is scheduled for release next year.

Nokia executives stressed that Here.com's "computing map" technology enabled users to use the service to generate many different types of maps. The acquisition of Earthmine will bring 3D technology to Nokia maps, and user feedback will help Nokia keep improving its products.

Apple released an official update to iOS 6 in September, in which Apple has made a number of sweeping innovations on the platform, including Apple's formal abandonment of Google Maps, which have been in use for years, and the use of its own maps. Although the appearance of Apple's self-developed map application has received praise from users, it has not been affirmed by users. All things D columnist Walter Mossberg (Walt Mossberg) even called the service "the biggest setback in the IPhone 5".

Apple CEO Tim Cook also apologized for the poor performance of Apple's maps, the top vice president of the iphone software and Apple's map leader, Cotte Fostel, and told users that they could use maps from other companies.