Nokia Mobile Advertising market share is close to 50%, according to survey

Beijing time September 21 morning news, according to foreign media reports, a Monday survey showed that Nokia handsets occupy the global mobile phone advertising market about 50% of the share, which not only surpassed the apple, but also higher than Nokia's market share in the entire industry. InMobi, the world's largest independent mobile ad network, says that while Nokia is weak on high-end smartphones that are better suited for advertising, in July InMobi ads showed that the total number of 48% came from Nokia handsets.　　Apple's iphone, which is thought to be ideal for content and advertising, has a market share of just 8%.　　In terms of overall market share, Nokia has a 40% per cent share of the smartphone market, but has lost its leadership position in high-end handsets in recent years, lagging behind iphones and BlackBerry handsets. Market research firm Gartner analyst said Apple's iOS operating system has a market share of 14% of the operating system.　　Google's Android operating system ads display only 3% of the total number of InMobi ads, but in the operating system to occupy 17% of the share.　　Nokia has benefited from the booming European market for mobile advertising, where Nokia remains dominant, according to a InMobi report. In July, the number of ads displayed on Nokia phones was nearly 10 billion times. The iphone is 1.6 billion and the Android phone is 711 million. Apple has also released an advertising platform for use in embedded ads for applications. (Yan Fei)