Nokia mobile App Store to discard unified name Ovi Brand

Nokia mobile App Store will be the unified name Ovi brand abandoned to use Beijing time May 16 afternoon news, Nokia announced today, the company's mobile app Store Ovi will carry out brand integration: from this 7 August, the platform will be renamed "Nokia", "Ovi" will be gradually abandoned. "We have decided to change the brand of the mobile app Store from ' Ovi ' to ' Nokia '," said Jerri Devard, Nokia's executive vice president and chief Marketing Officer Jellie Dewald. By combining service names, we will enhance Nokia's brand advantages, unify the brand architecture, and continue to provide attractive opportunities and experiences to partners and consumers. "From July this year, Nokia mobile apps will gradually move from" Ovi "to" Nokia "brand. The company plans to complete the brand transfer of all operations in all countries by the end of 2012. If consumers buy a new Nokia phone later this year, it will be possible to see apps that have been used for the brand.　　Users who already have Nokia phones will see this change after the next operating system upgrade. "The decision was made in part because Nokia has a high profile and reputation globally," Jellie said. Our mobile experience will be closely integrated with our equipment and no longer differentiated. For example, if consumers want the best mobile navigation experience, they know they can use a ' Nokia ' device. In the past and in the years to come, our task remains unchanged: we will continue to work to provide attractive, unified mobile services and a new generation of breakthrough technologies. "The brand integration is just a change of name, and the roadmap for Nokia mobile apps will remain unchanged," he said. The only change that consumers can see is that the word "Ovi" is replaced by "Nokia", which involves not only the mobile operating system, but also various printing materials, internet advertising, etc. (Yan Fei)