Nokia mobile platform is unattractive to developers, analysts say

Source: Internet
Author: User
Keywords Developer Nokia Mobile
Beijing time June 14 Evening news, according to foreign media reports, Nokia is preparing to launch the latest flagship smartphone N8, in the hope of reversing the weakness in the smartphone market, but the application developers on the Nokia platform is not interested in N8 also not optimistic about.  Instead, developers are more willing to develop apps for platforms such as Apple's iphone and Google Android, and if Nokia's Symbian 3 and Symbian 4 operating systems cannot regain the favor of developers, it is not easy for the company to recover from the smartphone sector. Gravity developer Jan Ouli Suhe, a Twitter application, has voiced many developers ' voices: "No one knows whether Nokia's smartphone prospects are promising, and it's hard for small application developers to make a decision to invest time and energy in designing Nokia apps." "In addition," Nokia did not use the latest technology, only the old-fashioned tools, to make the application of beauty is cumbersome. "Nokia still has 41% market share in the fast-growing market for smartphones, but it can't get its platform to favor software developers," he said.  Nokia has been left behind by Apple's iphone and Google Android in the mobile app market. N8 's future is unclear. Nokia plans to launch its first touchscreen phone N8 running Symbian 3 operating system in the third quarter of this year. Game, music, video and other applications developers want to know whether the phone can improve the appearance and use of the experience, the user interface and the way to operate-simply, that can become more like the iphone.  Many people think that N8 development time is too long, and may still be disappointing in the end. "Symbian needs to provide a more competitive platform to attract more active users who are most likely to download a large number of mobile apps," said Nick Jones, a Nick Jones analyst at the authoritative research Institute. But maybe we'll have to wait until Symbian 4 launches to see the truly competitive Symbian handsets, so the Nokia phone ecosystem may not have been able to realize its full potential 2011 years ago. "As the world's largest handset maker, Nokia has no attraction for app developers, and it's the developers ' products that push the iphone and Android up and down, and the lag in this area is that Nokia has fallen behind the times."  Apple has just launched the iphone 4, which has a video-calling function last week, and the Android phone's share of recent sales has soared, and Nokia may struggle to rally. Macquarie (Macquarie) Group analyst said last week that Nokia's second-quarter results might have been less than expected due to a lack of product variety and lower prices. Analysis also said that, because the mobile phone market competition is increasingly fierce, Nokia N8 's future is not bright. Nokia CEO Kallasvuo (Olli-pekka KallasvuoIn April, the total revenue of mobile phone and related services in the second quarter will reach 67 to 7.2 billion euros.  He also lowered Nokia's full-year expected profit margins as the N8 mobile phone research process slowed.  Nokia's market share has plummeted 51% since the Apple App Store came online on July 11, 2008, with the market capitalisation sliding to € 29 billion in the 1999-year peak of 203 billion. Nokia does not disclose the total number of apps, which only means 1.7 million downloads per day, including office software Quickoffice, Skype for VoIP, music applications Shazam and Spotify, game snake and travel guides Lonely Planet.  Gartner analyst Jones said that Nokia did not disclose the total number of applications may be because "this number is relatively small." The total number of applications is smaller than Apple's App Store and the Android software store, which has 225,000 and 70,000 apps respectively, and Apple has announced a total download number of 5 billion times.  iphone users spend an average of more than Android users on apps, and Android users outnumber Nokia users, making it a "favoritism" for app developers. Nokia opened the Ovi App Store for its 68 million smartphone consumers every year.  But developers accustomed to the iphone development tool say Nokia's software and app stores are both backward and difficult to use, with many developers turning to Android and Rim's BlackBerry platform. "Ovi stores are unattractive in the US market," said Ken Willner, CEO of Ken Virnes, Zumobi, a shrinking market share. Nokia ranks bottom of the six largest handset makers in the US market, behind Apple, Google, Palm, rim and Microsoft.  Werner's company is mainly developing apps for the iphone, and the second option is Android, but there is no plan for Nokia to develop apps. Martin Garner, an analyst at CCS Insight, Martin Jana that "many developers feel that Nokia has little to do with applying programs, and they are more willing to work with promising companies."  According to Gartner, the first-quarter market share of Symbian's mobile OS fell to 44.3% from 48.8% in the same period last year, while the iphone market share rose from 10.5% to 15.4%,android from 1.6% to 9.6%. Nokia's new handsets, which claim to run Symbian 3 and Symbian 4 operating systems, will improve the user interface and provide new development tools to facilitate application developers across the platform. George Rinadus George Linardos, Nokia's vice president for the Ovi App Store, said that with N8 and the launch of future new products,The Ovi store will also be gradually perfected.  Switch to other platforms but many developers are unwilling to risk the gradual improvement of the Nokia platform, and even companies that have long been dedicated to Nokia platform apps are ready to move on to other platforms. Quickoffice is a classic example of a company that has grown into one of the largest independent mobile app developers to develop text processing software for Nokia, all of which are pre-installed on Nokia Symbian handsets. But Quickoffice also started developing apps for Android 1.5 ago.  Alan Masarek, its chief executive, Alain Massaric that the move was sensible in hindsight, and that the system had become an indispensable source of revenue for the company as the Android operating system developed rapidly. IDC, a market research firm, predicts Android Market share could overtake the iphone in 2013 years, with sales of more than 68 million in a year.  The Quickoffice software currently installed on the iphone and Android phones accounts for 30% of the total installation, just below the 40% per cent installed by the Symbian system. Gravity's Suhe is one of the few developers to design apps for Nokia's mobile platforms, claiming that gravity is "the only one by one apps that make Nokia phones look like the iphone."  Still, he is dissatisfied with Nokia's belief that the company should make development applications easier. Other developers are completely unwilling to develop applications for Symbian. "It has been very difficult to make software for Symbian systems," said Phil Libin, chief executive of Evernote, a memo-application developer, Philippe Ribin. "The company's applications are available on desktops, iphones, Android, BlackBerry and Palm webOS, and Microsoft Windows Mobile systems, except Nokia Symbian," he said. (Zeng Mu)
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