Nokia Oracle to reach new channel for map service cooperation agreement

Beijing time, October 1 morning, Nokia and Oracle will be announced in San Francisco in Monday, the Oracle World Congress (Oracleworld), the two sides to reach a cooperation agreement on map Services, Oracle users will be access to Nokia map data and location services.

New promotion Channels

Nokia's Map service is an important competitor for Google Maps. Nokia executives believe the partnership will greatly boost the development of Nokia's map services. Oracle, however, believes that partnering with Nokia is a simple way to integrate stable map functions into Oracle's applications.

Nokia has been developing its position and business in 2007 after buying Navteq 8.1 billion dollars. Navteq has been a leader in the automotive navigation market, and Nokia has started to exploit the mobile map market after acquiring the company and has tried many other applications.

Nokia recently announced a deal with Groupon and Amazon, which gave up Google Maps and switched to Nokia's services. Yahoo also has a map service cooperation agreement with Nokia.

Since Oracle is primarily geared towards the corporate market rather than the consumer market, Nokia's collaboration with Oracle will help the company gain a new channel for promotion. Nokia executives believe this is an important step in boosting the attractiveness of Nokia's map services.

Important Growth Opportunities

Recently, the map is becoming a hot market for users ' attention. Apple abandoned Google Maps in iOS 6 and replaced it with its own map service, but it was negatively rated by users, and Apple subsequently apologized.

Location services are an important growth opportunity for technology companies. Products such as smartphones, automobiles, cameras, watches and tablets can integrate location information and strengthen social applications. This combination also brings new business opportunities, advertisers can use location information to better put targeted ads. Although the cooperation with Oracle is not the most important strategic cooperation of Nokia, it still embodies the wide demand of the market for map services.

Elop, Nokia CEO Elop, joined Nokia in 2010, and one of his important tasks was to take advantage of the NAVTEQ assets that had been acquired. Last year, he consolidated Navteq with the Nokia service business, setting up a location and business unit.

In 2011, the sector brought about 1.2 billion dollars in revenue, a tiny fraction of Nokia's total revenue. But he believes location and business will be a key part of Nokia's future plans. "We have powerful maps and powerful navigation capabilities, but this is just the tip of the iceberg and you've seen our competitors do it," he said in a recent interview. The future lies in location services. ”

Like Google, Nokia has invested heavily in mapping services, providing navigation on smartphones and other devices. Nokia says its map service has covered 200 countries.