Nokia plans to re-enter US market

Beijing time September 15 morning news, according to foreign media reports, Nokia's global sales Director Giles (Colin Giles) said in Tuesday, Nokia wants to "re-enter" the U.S. market, and is targeting U.S. users to develop smartphones, but the company will not develop more CDMA handsets.　　Half of America's mobile networks now use CDMA technology. Ignoring CDMA technology Nokia did not disclose details of the new smartphone that was designed for the United States, but confirmed that the 4 smartphones launched in Tuesday with Symbian 3 operating systems would not be accompanied by a monthly contract with U.S. carriers.　　The move raises questions about Nokia's US strategy. "We are not satisfied with the company's current situation in the United States, and we want to find ways to improve our position in the United States," Giles said in an interview with reporters in Tuesday. "Nokia's research and development team is designing smartphones for the US market, but the company is not prepared to develop more smartphones for CDMA operators such as Verizon Wireless and Sprint Nextel," Giles said.　　Nokia will continue to promote GSM handsets, thus compatible with at&t and t US networks. He also said Nokia plans to focus on next-generation LTE (Long-term evolution technology) handsets, and US operators such as Verizon Wireless and At&t will soon launch a network using the technology.　　Nokia has reduced the supply of CDMA handsets, the latest of which is a twist mobile phone sold via Verizon Wireless.　　On the face of it, Nokia is certainly prepared to focus on developing the US market, but some analysts say Nokia currently has a 3% share in the US smartphone market, so the company still has a long way to go, especially if it does not provide more CDMA handsets. Jack Gold, analyst at J.gold Associates, an American market research firm, said: "In the case of Nokia in North America, getting a lot of smartphone market share is like climbing Mount Everest, but they are on their own." He added: "CDMA has more than half the U.S. market, so if Nokia cuts off half of the potential market right away, how much will they be determined to do?" "Maintaining operator relations Giles says the key to success in the U.S. market is to build better partnerships with local operators." "We are now using the listening model," he said.　　He points out that American operators have unusual requirements for handset makers, that they will also adopt custom user interfaces, and that Nokia's handsets must be adapted to the wireless band of US operators. "Over the past few years, the industry has changed," Giles said. Our lack of understanding of the US market in the past is an attempt to promote global programs, but not enough to tailor the US market. The United States is a consumer-oriented market, IThey also need to launch products in accordance with the wishes of consumers. "To cover all areas, Giles said Nokia plans to continue to produce handsets using the S40, Symbian and Meego operating systems. This, he argues, is not so much for developers, and it still attracts them for Nokia development applications. He said: "We believe that the global market can accept these three systems, and these three systems also need to improve cost efficiency, and high-end market complexity." "There are developers who are worried about developing apps for a variety of operating systems, including Apple iOS and Google's Android system." Giles said Nokia was aware of the concern and simplified the development process for the Symbian 3 platform.　　Nokia's newest N8, E7, C7 and C6 Four handsets are all using the system. Giles stressed that N8 has become Nokia's largest ever scheduled mobile phone, the product will be compatible with the U.S. GSM network.　　However, American users have to buy unlock phones and buy SIM cards separately. Nokia has not yet announced N8 's release date, although some insiders believe the product is expected to go public by September 21.　　Giles added that although no contract had been signed with N8, American operators had given "some very positive feedback" to the product. Given that Nokia is not ready to develop more CDMA handsets and is preparing for LTE, Giles said: "If we are to re-enter the U.S. market as a challenger, we must be slow and steady." It is not the best policy for us to do anything. (PEI)