Nokia to unveil Asian strategy: Stop Asian market from slipping

Sina Science and technology news Beijing time June 20 morning, Nokia CEO Elop (Stephen Elop) will unveil a new Asia strategy in Tuesday, hoping to prevent Android smartphones and unlicensed handsets from continuing to snatch the company's market share in Asia. Doug Dawson, a spokeswoman for Nokia, said Mr Elop would unveil the company's strategy at the "Nokia Connection 2011" Conference in Singapore tomorrow and Doug Dowson several new handsets.　　It will be the first time that Elop has delivered an important speech in Asia since his assumption of the Nokia CEO. The first few months of his inauguration were dominated by plans to address the challenges of Apple's iphone and Google Android in the U.S. and European markets. Now, he is likely to focus on how to withstand competition from companies such as Samsung and ZTE in Asia.　　The region has already assembled two of the world's largest mobile phone markets, with growth expected to exceed 40% over the next 4 years. "They forgot about Asia. To compete with Apple, they put a lot of effort into developing the market, ignoring the production and sale of cheap handsets.　　Aramea Asset Management fund manager Burrith Burm (Boris Boehm), a German asset management firm. In his first 9 months as Nokia CEO, Elop announced a 8800-person redundancy plan, including some outsourcing contracts, and replaced Symbian with Microsoft Windows phone 7 as Nokia's main smartphone operating system. (PEI)