Nokia will not give up smartphone: 2016 Return of the King

October 27, foreign media published a Sunday analysis of the article said that the mobile phone business has been sold to Microsoft's Nokia, is not a permanent abandonment of the mobile phone business, the company may return to the smartphone market in 2016. The following is a summary of the article: After last week's third-quarter results, Nokia Chief Financial Officer Timo Ihamotila Timo Ihamuotila about the value of Nokia's brand in the mobile industry and the market space currently being restricted. After Microsoft acquired Nokia's equipment and services, the market has been flooded with rumours about Nokia's intention to kill the handset industry again. Ihamotila did not comment on the conference call. Many of the businesses, including the Lumia brand, have been delivered to Microsoft after Microsoft completed a deal to buy Nokia smartphones and feature mobile assets. Microsoft is currently in the business of innovation, the Lumia as its mobile phone business smart phone brand. Under the agreement between Microsoft and Nokia, the company is also able to authorize exclusive use of the Nokia brand in smartphones and feature handsets within the specified time after the transaction is completed-Microsoft can use the Nokia brand in smartphones for 18 hours and use the Nokia brand in a feature phone for 10 years. It is in Microsoft's best interest to switch to a fully controlled brand as quickly as possible. Since last month, Microsoft has hinted at plans to abandon Nokia and Windows Phone brands. The company confirmed last week that Microsoft Lumia will replace Nokia as the brand name for new handsets. Once the brand licensing time expires, everything is unpredictable. Nokia or the new mobile phone business Nokia is still very interested in the handset business. The company's recent announcement of a public beta version of the here Map, which runs on all Android smart devices, shows that the company is capable and willing to develop beyond its existing operations. Although the Nokia X user interface and Android launcher, with Nokia X series handsets and delivered to Microsoft. But as long as Nokia is willing, the company will be able to recruit technical talent and develop a new and accessible user interface. ' We will carefully evaluate the best way to maximise the value of the Nokia brand and we will certainly consider the lock-in period with Microsoft, ' Ihamotila said in a conference call. We have come to realize that the Nokia brand is still one of the most valuable brands in the field of mobile phones and mobile devices. We just can't get into the market at the moment. The Nokia executives who took part in the conference call did not talk about future business expansion. But Nokia has been aware of the lock-up period and knows when it will end. Nokia has already modified the Android user interface layer--nokia x is very much like the Lumia interface in operation, but runs the Android operating system. But as noted earlier, Nokia X mobile phones and Nokia X initiatorshas been delivered to Microsoft, and developers of the project are likely to have become Microsoft employees. As long as money and time are in place, it is not impossible for Nokia to build a research team in the Android environment. With the improvements to the here map and the integration with Android, the new Nokia not only has the Android code to run the myriad of devices in the world, but it also has the necessary development team and the development of mobile applications. In the case of mobile phones, as Chinese OEMs rise, they can easily make mobile phones for Nokia manufacturers. Don't forget, Nokia's first generation of Windows Phone handset Lumia 800, is through the cooperation with the benevolence of the computer by the latter generation of labor production. Once ready, Nokia will have a variety of options to return to the smartphone market. Jolla Mobile, a Finnish company created by former Nokia employees, could be one of the options for Nokia's mobile phone business. Jolla Mobile has previously launched the first smartphone Jolla with Sailfish operating system. (Mowgli)