Nokia's former CEO admits the mistake: Elop was the second choice

Phoenix Science and technology news Beijing time October 18, according to the Times, Nokia former CEO Choma Olila (Jorma Ollila) in his memory autobiography acknowledged the mistakes in his tenure, including failure to predict the future of the mobile phone industry, Failed to meet the new needs of consumers and failed to develop new mobile phone systems and software in time. Nokia's gorgeous turn from obscurity to the world's biggest handset maker is inseparable from one person, Jorma Ollila, the CEO of Nokia, who was the Choma Olila of the Finnish company. Recently, Ollila published his personal memoir, entitled "Impossible Success" (an impossible Success). Nokia was unable to continue to play a major innovator in the wireless business after 2001 years, as Nokia faced fierce market competition, not only from the emerging smartphone market but also from the low-cost handset makers in Asia, the book said. Nokia's market response to several handsets was flat, and the company failed to keep up with popular trends such as touch screens and flip phones, which ollila the two as "predators" of Nokia's market share. In his new book release in Thursday, Ollila said Nokia was "painfully aware" that its mobile platform was far behind an American software company and that Nokia could not do anything about the challenges of Apple's iphone. A US service provider has said that Nokia's 20% share of the North American market is simply wishful thinking. Nokia has been told that more than 300 dollars of smartphones have no market at all, but Apple's iphone has priced more than $600 trillion. "In any case, Apple has successfully launched new products and ideas, including great user experiences and solutions that make mobile phones the key to serving and applying ecosystems," Ollila wrote in the book. And such an ecosystem Nokia simply cannot create. "Nokia was a paper-making company, Ollila joined Nokia in 1985 and then took charge of the company in 14, turning it from a home appliance manufacturer into a wireless technology company," he said. At a time when Nokia's global share reached a peak of 41%, Ollila chose to quit but was still an active member of the board. Since then, Kallasvuo, Olli-pekka Kallasvuo of the Nokia executive team, has become Ollila's successor. Kallasvuo, however, failed to boost Nokia's growth, so Ollila began looking for the new CEO 2010 years ago. He eventually chose Stephen Elop, Microsoft executive Elop, but Mr Elop was not the first choice. But the company hasn't changed much since he was in charge of Nokia. Nokia, in 2011, worked with Microsoft to switch its handsets to Microsoft's Windows platform, but it was unable to turn the tide. Last month, two companies reached an agreement that Microsoft would offer 7.4 billion dollarsGE announced the acquisition of Nokia's smartphone business as well as its patents and services. Ollila called the takeover a "dramatic and courageous" step for Nokia's board, but "it's sad to sell a more than 40-year-old Finnish engineering company to a foreign company." (Compilation/Beaver)