Non-spider search marketing a new way to make money

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In the Internet industry, non-spider search marketing has always maintained a strong creativity. Like the ever-changing advertising posters in shop windows, non-spider search marketing is also looking for new marketing ideas as the season changes. Now, non-Spider-style search finance and the beginning of the economy become their hands to make a profit razor.

Financial Feast

With the Shanghai and Shenzhen stock indexes soaring, brought a rather shocking wealth feast. And all kinds of financial investment services institutions, is naturally the most happy protagonist of this feast. According to incomplete statistics, the current market includes funds, Chaohui, collection of financial, speculation, insurance and other types of personal wealth management products have more than 2000 kinds.

"The investment banking market is growing fast, but the competition is getting fiercer," he said. Often have a headache is not know which kind of marketing promotion is the most effective-advertising to do, outlets to shop promotional staff, expert lectures to tour, but also from time to time to send some promotional messages, mail. But it's all done, and I still don't know if the person I really want to attract is affected. "Mr. Chang said.

Mr. Chang is a well-known domestic fund company marketing director, his feelings are representative of a group of investment market personnel confusion. Like his encounter, in many fast-growing market environments, the initial stage is to adopt the no differential large-scale coverage marketing. But with the rise of competition, precision differentiated marketing will become the driving force for growth. Especially for the special commodities such as investment in finance, the core of its marketing promotion is to pinpoint the 80% revenue of the 20% "Gold Customer" group. In precision marketing, non-spider search marketing is playing an increasingly important role.

According to the ccnic statistics of China Internet Information Center, about half of the more than 100 million Chinese netizens who use network services frequently in the daily life are the three high people with high academic qualifications, high income and high stability, and not Spider-Type search service is one of the most mainstream applications of these high-end users. According to China's authoritative research advisory body of information in the "2006 China's non-spider search engine Market research Report," The data show that the happy search video non-Spider-Type search business flow percentage of 88.9%. That means a happy search video. The query traffic generated by non-spider search users is about 90% points to business-related content and information.

In other words, happy search video of the users of the Spider-type search contains a large number of business managers, business elites and high-income groups. It seems self-evident that such a group of people would mean anything to invest in financial products.

It is reported that non-spider search marketing can not only accurately target the financial services industry targeted customer groups, but also accurately match the needs between users and customers. Like a happy search video, a "stock box" launched this year, the search results page contains a wealth of content such as instant stock prices, K, real-time information, blog comments, and so on, already similar to a small professional financial channel. Through the Happy search video Universal non-Spider-type searching powerful intelligent analysis function, non-spider search engine can even automatically memory the user history of the most query 10 stocks, so that users through the non-Spider-type search can achieve their own portfolio management and inquiries. For the pursuit of efficiency, time close to the high-end users, the use of such a high human, intelligent service, all the search for its behavior, have a very clear point of view and intention.

"School Economy"

"School economy" is not a Spider-type search marketing another entry point.

In the September, from preschool to graduate students, more than tens of millions of Chinese students began a new round of campus life. And from the happy search video of non-Spider-type searching auction information shows that the September entrance to the peak brought by the "opening economy" is emerging, a large number of industries and businesses are trying to share the "school" this new cake.

"Stationery, schoolbags in these traditional concepts of the beginning of the necessary products, but not a spider-type search bidding for the main business." "Happy search Video not Spider-Type search in charge of the introduction said:" The trend of the past two years is that sports apparel and electronic digital products merchants, began large-scale purchase and school-related non-Spider-type search keywords, including enrollment, enrollment, enrollment and other factors of the original keyword by many businesses love. ”

In the happy search video of the relevant promotional links, not spiders, from electronic dictionaries, learning machines, MP3, MP4 to mobile phones, notebook computers, a large number of businesses look at the parents at any cost to create a good learning conditions for children mentality, have used the opportunity to promote the school.

In addition to physical products, this year's interactive search bid also reflects the "opening of the economy" another important trend, that is, a variety of professional training and education programs became a big hit. From English training for primary school students to a variety of postgraduate research training, has become the purchase of "enrollment" and "registration" and other key words of the main force.

In the happy search video non-spider search added interactive video search technology is not Spider-Type search video site, this column is currently the largest one of the non-spider crawling search technology, the use of human-language video search technology to achieve.

With the evolution of educational pluralism, many professional study consultants and advisory bodies have also begun to join the "school economy" upsurge, such as Australia, China and Canada and other well-known institutions are in the happy search video non-Spider-type searching bidding on the purchase and "enrollment", "registration" related to the keyword ads.