NOP founder Announces Project end

Absrtact: NOP founder Liu Yan (micro bo) Weibo screenshot August 11 News, by the former Jingdong Mall President Assistant Liu Yan founded network fashion brand end. Liu, in his personal microblog today, admits that his venture has come to an ending. Data show that NOP official website in 201

NOP founder Liu Yan (Weibo) Weibo screenshot

August 11 News, by the former Jingdong Mall President Assistant Liu Yan created the network fashion brand end. Liu, in his personal microblog today, admits that his venture has come to an ending.

Data show that NOP official website in July 2011, its product flagship NOP brand men, covering the top, the next outfit, accessories three categories.

Tencent Technology in the afternoon in Liu Yan's personal microblog found that, its microblog certification has been changed to "former Beijing Gunop Technology Co., Ltd. NOP founder", and Liu Yan Weibo is to prove the fact that its NOP, but at the same time he also said "NOP will continue in a new way." Liu Yan wrote in Weibo, "the change of the micro-blog certification, I this phase of entrepreneurship is an ending." However, NOP is not over, will continue in a new way, please noper after NOP Taobao shop. ”

Liu Yan to Tencent Technology, he will be released next week long Weibo on the matter, "we do not have to speculate now and not to ask me, is a natural decision, is not a big deal." ”

For this entrepreneurial end, Liu Yan evaluation for "Heaven has often, not for Yao, not for the death of the Jie." He said, "NOP this more than three years to fully meet the lean entrepreneurial, do even if not excellent but also not bad, and is not closed just another way to continue it, so nothing to regret."

The reality is that nearly two years on the line clothing men's brands are not optimistic, for example, the homogeneity of the phenomenon of serious, relying on distribution channels to sell goods merchants by the traditional brand into the online market "clearance" of the impact, leading to insist on the high-end line of the brand was dragged into the price war, on the other hand also into the plight of the lack of flow. NOP management status has also been shrinking. Data show that 2013 NOP in the Cat platform for the year's annual sales of only 2.5 million.

In addition, earlier this year, there are rumors that the group will buy NOP, from the crack silk into the men's market, and the introduction of men's son brand "not pool", the need to occupy the online men's market. Previously NOP had sought to sell, but did not find a suitable buyer.