NOP Silk Group wants to buy men's brand and enter menswear

March 26 News, a few days ago, senior electric business people to billion power network revealed, crack silk group is about to acquire online men's brand NOP.

According to the news, both the NOP and the two sides have begun further contact. Moreover, NOP had sought a sale before, but had not found a suitable buyer.

According to the source, according to NOP's current operating conditions and brand value, the purchase price is expected to rip silk in about 10 million yuan, the highest will not exceed 15 million yuan.

About rumors, billion power network to crack silk and nop aspects of the verification, both sides have no positive response. NOP only said that only with the Rift silk relationship is more intimate, often in exchange, learning. And most people in the industry said that they did not hear the news of NOP's impending takeover of the silk, and were very surprised.

However, some industry colleagues pointed out that the split silk due to the influence of capital strength behind the merger and acquisition of the road has been slightly involuntarily. "Crack Silk now its son brand too much, step too much." According to relevant sources, the acquisition of NOP also has capital strength from the operation.

A behind-the-scenes driver named Liu Changjun emerged from the takeover. Liu Changjun, the senior electrical trader, has worked in the investment community and participated in the earliest investment projects in the company. Then, Liu Changjun looking for funds to build NOP and become NOP's real holders. NOP and the split silk of the investor has a source, this relationship is the key factor contributing to the NOP investment.

Before this, split silk has already entered men's clothing, the introduction of men's brand "non-pool", the continuation of the more intense crack silk style. But not in the pool can be like crack silk occupy the women's market, occupy the online men's market. Sales figures for the data cube show that 2013 sales were close to 30 million in the non pool.

Industry insiders said, not a day in the pool volume of hundreds of per cent, sales are not optimistic. And the men's NOP positioning for the European and American style high-end men's, and non-pool style differences between the larger, which for the split silk acquisition NOP provides a great possibility.

However, it is understood that NOP's operating status is also in a shrinking state. Billion power network through the data cube query related data: 2013, NOP in the cat platform of the year's annual sales of only 2.5 million.

"To lower the price of a small, healthy operation of the brand for the crack silk is still cost-effective." From the user coverage, crack silk can be acquired through the acquisition of a deeper and broader, the original men's brand is also a repair of the pool. "A person in the industry said.

In addition, the split silk of funds, flow and supply chain and other aspects of the advantages will promote the development of male son brand.

In fact, from 2012 to 2013, the online men's brand almost all suffered from Waterloo. Homogeneity of serious, relying on distribution channels to sell goods business by the traditional brand into the online market "clearance" impact. Some brands that insist on high-end routes have been dragged into the mire of price wars. and adhere to the price, quality of the bottom line of the men's brand also into the plight of no traffic. The combination of silk and NOP is a new attempt on the development of menswear on line.