North American cinemas are losing their young audiences, and the network platform is dividing the market

Chinese film as the world's second largest warehouse is not yet full horsepower, North America as the movie boss has been a morale-reducing. Hollywood filmmakers and cinema operators have been deeply alarmed by the 2014-year movie Office report published recently by the American Film Association: 32% of Americans and Canadians have been completely out of the cinema in the past year, and the entire North American shadow ticket sales to the 20 low, "into the cinema." has evolved from a natural to a luxury. What worries the North American industry more is that in the past, this ritual-tinged literary activity is being abandoned by more and more young people.

The loss of middle-aged and young viewers is serious
according to annual report data, the 2014 global film box-office volume of 36.4 billion U.S. dollars, compared with 2013 's 35.9 billion U.S. dollars, only a 1% increase, is the smallest increase in nearly 10 years. The analysis points out that if there is no annual growth of 34% of the Chinese ticket warehouse contribution is huge, 2014 's global box office will only fall, even the poor 1% have disappeared. The most important reason is that North America's box-office losses are as high as 5%.
In fact, the number of North American cinema viewing has been declining for 5 consecutive years. But the 2014 annual report is particularly worrying for the industry, as more and more young people don't equate movies directly with cinemas, except that they are still willing to adhere to the "Art standard". The number of small audiences, aged 2 to 11, plunged, from 4.3 million in 2013 to 2.7 million in 2014 years, and from 25 to 39 years of age in cinemas. In contrast, the number of viewers aged 40 to 49 has surged to 5.7 million in the previous year, and more than 60-year-olds have climbed a record high of 5.3 million.
If the crowd model structure can represent the future trend to a certain extent, when the group of young people who refuse to close to the cinema grows into the backbone of society, the traditional way of viewing the Ice Age in North America will come true. As the report notes with concern: "It may not be long before the North American cinemas will be filled with middle-aged and older viewers aged 50 and over 60." "
The Internet platform is a big market partition
Where are all the kids in the theater?" The answer is not difficult to guess: network platform. The network platform, including toll channels, online video-on-demand and so on, began to stride into the monopolistic film-screening market when the poor data were secretly in the hospital line.
is regarded as the most typical case in the industry is "Crouching Tiger, Hidden Dragon 2" fate. Netflix, a well-known American streaming media site, announced early this year that the Yuen-directed old film sequel will be on the global IMAX line by the end of August. At the same time, the site's members can sync free video, and no separate pay.
in the TV drama field, the network video and TV station synchronized broadcast is not new. But in the film industry, at least Hollywood has a firm grip on the timing of the release of the film. Which people to see what time of the movie, to the hospital line between the new film and video sites reserved for how long window period, which is carefully designed by the film. According to the usual opinion summary, the cinema picture quality is better, the Courtyard line watch may lead one step, the collective view is more easy to reap "the community effect" and so on, is supports the Hollywood to control the hospital line hair piece the positive sound.
But the Netflix sidelines broke the rules by passing on "old ideas"--with the iteration of home theater, how many quality advantages do non-IMAX screens have? If the site and the same time to open the painting, price lever and "home" cultureThe double attack, how many people can the cinema retain? As for the same people who share the "affirmation of the community" because of the view of the movie, the cyber-barrage can do ... For Sarados, CEO of the site, how he was holding the red card house, he can now use a similar method to change the rules of the North American film game. The
conundrum is thrown at Hollywood's old school, who will sooner or later become the exclusive pastime of the elderly if it is not able to find a new foothold soon. This, perhaps not alarmist.