North latitude communication takeover failure, transition into trouble

"Because Hangzhou has not been able to raise a transaction tax, leading to the northern latitude of communications acquisition failure"

Such a remark as a reason for the failure of the reorganization seems ridiculous. North latitude Communications plan has 362 million to acquire the remaining stake in the union, but because the latter cannot afford to pay 70 million of the transaction tax and failed. Finally, the AU chose to compensate for the 5 million liquidated damages, the operation of northern latitude earlier to 17% of the value of the stake is also greatly discounted.

As a transfer from mobile value-added services to the mobile Internet listed companies, north latitude communication has been in the hands of the outbreak of the storm over a period of time: the operation of the popular hand tour "Big Masters", its own development and operation of the company's Honeycomb game, agent, "Plants vs Zombies All Stars." However, in the bubble-edged tour industry, northern Latitude became the first in 15 to restructure a failed listed company, and the fiscal year's net profit was not as high as the interest rate on the bank.

"Big masters" gave Latitude a seemingly beautiful beginning

"Big masters" gave Latitude a seemingly beautiful beginning

"The Big Masters" although has announced the monthly income to break tens of millions, but actually north latitude finally only to obtain 30%, the monthly income probably is between 1.003 billion, to the total income influence is not big. In the first year of 2013, the "big Masters" revenue accounted for only 3% of northern latitude, and in the face of copyright disputes, the difficulty of gaining profits is undoubtedly further enhanced.

And as another heavyweight agent game, "Plants vs Zombies All Stars" is not good. North Latitude Communications chairman of the FU can only use "in the early stage of investment and investment in a larger, currently in accordance with the development of the business plan" to avoid shareholders of the product query. "Plants vs Zombies All Stars" in the early stage of the market has not been profitable, the latter can be imagined absorption of gold.

It is still in the early stage and invests a lot in the past six months.

The listed company has been in the early stage for half a year.

And the rest of the hive from the research game, Fu temporarily only to the outside world to convey the "Honeycomb research and development team in progress, and strive to make excellent game" such a sentence.

After the restructuring failed, Fu 2014 years of poor performance due to "the pattern of mobile internet has changed a lot, the development of mobile gaming business has suffered from the more intense competition from the traditional internet." In the transition period of 2015, north latitude plan in mobile phone games, mobile Internet aviation, virtual operators to make a difference in three, the first half again launched 3-5 games, and strengthen the cooperation with foreign game manufacturers to restore the disadvantage in recent years. The expectation is good, but now the hand swims the gold to become long already became the past, north latitude and how in multifaceted 2015 years Deus?

"Hand Tour is a miracle-creating industry" is the motto of many insiders, and no one can confidently predict the future of the market. And for north latitude, where both research and distribution are in trouble, "miracles" may be the only chance to get out of the competitive market in 2015.