Norton "The Secret of the Girl" soft wen promotion week flow over 120,000

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1, Norton Taiwan Precision Marketing: Norton seniors and you to help learn sister repair computer.

Norton Precision Marketing in Taiwan.

The elder helps the younger sister to repair the computer, believed is many people the university time common experience! In order to communicate with college students, precision strategy marketing combined with fun campus culture, antivirus software brand Symantec designed a deep creative network activities, "Norton Seniors, please help me repair the computer."

For fast and effective communication to target consumers, the activities of the university students most often encounter the real situation to do, the regulation of the scene-style film throughout the site. Let consumers follow the film's sister into the dormitory, to help her repair the computer, and through the fun of computer interactive games cleverly placed Norton 2009 product features, and finally use the charm of the students to leave data, and download Norton trial.

and in order to strengthen the product characteristics, but also add a senior to say blog, through the "Sister Secrets" article, teach the target consumers how to use Norton Software and anti-virus knowledge, increase their goodwill.

Web site on the day on Twitter, Plurk, PTT, etc. caused by hundreds of discussions, the site on the first week more than 120000 visitors (the current activity is still in progress), more than 120 people in the bookmark site recommended comments activity content, successfully deepen the brand image.

2, also said the soft text of the brain platinum.

Unknowingly, the brain platinum has been 12 years of history, from 1997 turned out, to 1998 of the whole country, the brain platinum created a Chinese health care products market another myth. Speaking of Soft Wen, now the general view is that this is the Shi Yuzhu first to create the model. Brain Platinum in the market before, it is said that there are dozens of of people's professional creative team in a hotel behind closed doors to write a text, written out of the soft text through layers of selection, like the audition, and finally only a few later in the newspaper hype the essence.

In fact, the beginning of the soft white brain platinum is the effect of the appeal point, and does not have the brain platinum positioning as a gift sales. Because the media was very powerful at the time, so the effect of soft wen in that period is very obvious, but also for the rapid fame of brain Platinum made a contribution.

Now, 12 years of wind and rain, the media's credibility is not as good as before, read the newspaper is to see the city's gossip, see what the recent big brands in advertising. The credibility of the media content, we are increasingly skeptical, so the effect of soft text is far from the 10 years ago. Of course, this does not mean that the soft text of the road is over. Soft Wen is a kind of covert communication mode, which is the most needed in the era of information explosion.

Wu Dejiang personally believe that the current soft Wen can not pursue a single piece of the king of the spirit of the conquering, but should pay attention to many facets of flowering, focus on the reading experience. Do not rely on a new concept to crazy hype, should pay attention to the efficiency of media dissemination. For example, to increase the media release rate, reduce the media release cycle, reduce the length of a single release of soft text, simply put more emphasis on the volume of publishing. As for the soft content, should write more close to life, let the text into the ordinary family.

Of course, my network marketing is purely rookie level, but simply follow the advice of others to put more online advertising. Now, I began to learn website optimization, began to study search engine keyword rankings, I hope netizens in Baidu a search "Hainan network" will be able to see my company's Web site www.hainanweb.net then click to enter, hoping to use the least input to get the maximum benefit, I hope that in this piece of cake in a sweet part. Thanks to the readers for their support and attention!

Today, the day busy Research site optimization seo, evening busy with the site optimization seo. Finished the soft Wen, the mood is still in this years of experience in the ups and downs, but as long as the thought of their own boss now, the computer before I will immediately show a happy smile, although indeed a little bit tired!