Not an armchair operation, not a good operation.

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

When it comes to shop operation plans, many people say, I will only do, not on paper, in fact, if the writing can not write out, then how to believe that you can have a plan to do a good job? This is also the question that leaders asked me a few years ago.

Remember a few years ago in charge of the flagship store operation at 361 degrees, the leader asked to write a detailed annual business plan, so he found a ready-made template into the sleeve, after the leadership concept, mixed; now looking back at the business plan, the format is true, but the content is all wrong.

Understand Taobao search optimization of many people, understand the through train and drill show promotion, conversion rate system optimization of many people, but really understand the overall operation of the control, and will be operational thinking strategy to write a detailed shop operation plan is very few people.

As a power business operation, there is no overall view, can from the overall operating point of view, will not write the operation plan, this is the electric business operation of the Earth Eight and the regular army the biggest difference.

Especially in the last year or two, whether you are a boss or a manager, you must realize that writing a plan is an essential power for an electrical operator. The pyramid cat operation has many students have said that in the training before, there are companies to the brand to apply for high-paying shop long operation experience, but was asked to write business plan and feel panic, feel that they know a lot of, and finally because not write out the plan, will not express, the final failure.

In 4 years, from my 361 degree to the Pathfinder's operational experience, almost every month will write a summary last month, plans and so on next month, and so on, at least a trip to Hangzhou with these things and small two communication, a year or six months, but also write the annual plan and summary.

A lot of people I asked how to communicate with the small two, I will generally ask a question, you and small two communicate what want? I talked about how to communicate with small two in the planning of the Pyramid Day cat operations, and I told you in my four years of experience with them that it was easy to know them, but many times there was no insider or unspoken rule, Is that we do not plan and planning do not know how to operate, but only from the small two that simple point of resources back, then think, why give you and not to me, who can create more value?

A detailed and complete shop operation plan, on the right can let the company boss know what you are doing, what stage needs support, horizontal can make the team division of Labor clearly with their own operations, for themselves, but also can make their own work orderly, enhance their own implementation, including with the second-class small two communication, business plan is essential, So do not write a plan, it is not a professional operation trader.

An industry in the rapid development of explosion at the same time, often accompanied by the industry impetuous, electric operators inside the impetuous talent too much now.

Often see a lot of operating complaints, a year away from three or four companies, because of the promotion fee, that because the team cooperation problem, or the boss does not support and so on various reasons, feel that the company sorry you, the boss sorry you, who do not understand your operating ideas, and finally feeling do not know how to leave

In fact, with my four years of business operation experience, I would suggest looking for the reason from the ego, is that you do not adapt to the electrical business competition environment do not understand the rules, or they do not have plans, communication will not be a problem.

So what does the business plan contain? The simplest includes the following:

1, calculate sales, flow, conversion, customer unit price

2, split the source of the flow of channels (free/pay/activities)

3, the annual promotional activities rhythm

4. Annual merchandise sales Operation plan

Based on my four years of operational experience, I have built a pyramid system of operational thinking:

The first level of flow layer, the four major ways to promote the specific optimization technology: through-train, drilling exhibition, SEO optimization, Taobao guest; The second layer, Transformation layer: page vision, transform data, activities and marketing strategies to promote; The third tier, operational level, business plan, product competition and distribution and pricing, such as the global level of operations.

However, too many people are too impetuous, not willing to spend energy on the foundation layer of the pyramid, want to step up to the summit!

If you're going to be the boss, from the perspective of the company boss, you must be looking for a store that can make a detailed plan that tells you what you need, what you can do, how you do it, not the results, no plans, no data support, and you say the money anyway, you just give it, just listen to me. Don't need to know what I am doing to the computer every day, such a cool operation you dare to use?

Because write a plan, need to learn all the concrete operation in the systematization, the plan is the final landing execution plan, what concrete operation does not understand the situation to start to write plans, that must be armchair, this is not we write plan of purpose.

About the whole shop operation Planning article, in my blog before the "one year selling 600 million cat shop how to Do", but also explained the importance of the whole shop operation planning.

The business plan is actually to co-ordinate and coordinate all the practical work content, and enhance the role of self execution, mastered the operation of technology, the establishment of the business plan is true to the landing; otherwise, I should start to mention, give you a ready-made template you may also apply, but finally even if the format is correct, the content is all wrong, It's no use, it can't be realized.

In the more and more specialized electric business operation at the same time, a detailed operation plan is the store development and the team execution ability guarantee, therefore learns to write the shop operation plan, can adapt the electric business environment, can realize oneself from the guerrilla soil eight to the regular army's gorgeous turn.

Saul Micro-signal: isuoercom personal website: www.isuoer.com