Not only 1799 Yuan! The charm of the MX4 to replace Millet 4 still need a fire

The Charm family with MX4 1799 Yuan Price, mx4pro 2499 yuan Price, ambition is self-evident, said that is like redefining domestic flagship price, said vulgar a bit is to do price butcher. Indeed, compared to the millet clinging to the no surprise of the 1999 Yuan Price, the sudden appearance of the 1799 Yuan MX4 has a certain deterrent, and 2499 of the configuration are currently the top Mx4pro also equipped with 2K screen, fingerprint recognition, fi quality, such as the overall experience of the performance, Want to pry is the original Huawei Mate7, OPPOFind7, vivoxplay3s and other models occupy the 3000-yuan grade models. In addition, about the charm family to do the price of the butcher's discussion more focused on the Internet, including the previous brigade ran to Lei and Luo Weibo brush 1799 and 2499 of the comments seem to show an illusion, Millet personally built 1999 yuan price barrier to be broken by the charm clan? The Charm Clan Marketing team also transmits this kind of information in each kind of channel, my product is better than you, the price is cheaper than you, hurriedly pack up to go home. If the announcement of a breaking eyeball price, you can do prices butcher, then put the copy written four nuclear not hot, how can 799 of the integrity of the mobile phone why can't do? China's Big Cola, Mody and other mobile phones can not become an arcade? It's not so simple to make a price butcher. When it comes to the Chinese handset price butcher's ancestor, had to mention the Millet 1 generation, in order to the image expression Millet's this image, I found at that time the conference ppt. At the time, the domestic smartphone has just started, the mainstream market is also occupied by foreign brands, HTC heyday, Samsung gradually towards the peak, of course, when the price of Android Smart machine is also very peak. In the face of the allocation of similar opponents, millet 1999 Yuan Price is the mainstream prices were halved. And now, the MX4 of the enchantment shouted out 1799 dollars, to use the advantage of 200 yuan to slaughter 1999 Yuan Millet 4, a plus, such as the configuration of similar mobile phones, this and the first generation of millet price deterrence gap is larger, and, now the domestic smartphone market gradually hit the top, no longer is the rapid development period of millet birth, consumers choose more diverse , the 1799 yuan touches more on the nerves of the Internet speakers than on the purchaser. Dialectically, more than 1799 yuan achievements are the charm of their own, not the killing opponents. The direct evidence is the double 11 handset sales performance, the charm family jumps to second, but the millet still has the very big superiority to be ranked first, the handset sales exceed 1.16 million units. Although many Internet speakers have a strong sense of the powerful, but more real consumers just need a cheap to see the mobile phone. The key is, want to actually use the price to kill opponents, you have a very sufficient supply to the line, now the situation is, MX4 official website No goods, Taobao has to spend more than 1900 yuan to buy the spot, so the so-called price advantage is further reduced. In addition, can become a price butcher also depends on the manufacturer in the entire lineThe status of the industry, which is also said like the integrity of mobile phones, Big Cola mobile phone can not be caused by low prices, price is an important factor, but certainly not the only factor. The last quarter, millet mobile phone shipments reached 17.3 million, Millet also to become China's mobile phone share first, experienced 4 years of development, millet mobile phone finally for many years daughter-in-law to boil. The Phantom shipments have always been a confidential state, the only time last year Luo questioned the Charm family annual sales only millions, Zang revealed that their monthly shipments of about three hundred thousand or four hundred thousand, optimistic conversion, last year, the total number of people shipped less than 5 million, and because this year's two models of the Phantom are not fully listed, Therefore, this year's shipments are not expected to have an explosive growth. Therefore, the Chinese cool Lian small domestic five giants in the former, Samsung Apple two international brands expended, there are oppo and vivo, the charm of the family can row position is still relatively lean, the first year to kill the four sides with low price is not too realistic, and the spirit of the current capacity and channels have not been able to keep pace with the price of the charm family, The result is that consumers have a price in their hearts, the charm of the hands of no goods. Not only the capacity to keep up, the spirit of the line under the construction of the channel is also difficult, although the so-called more than 800 stores, but after a number of urban charm stores, I found that these shops are small, not eye-catching, location is hard to call the golden position. Taking history as a mirror, millet 1999 yuan pricing destructive effect is also a questionable question, this one price main impact is such as a plus, Huawei Glory and other Internet brands, but still occupy the mainstream of the market line under the channel brand, follow millet to change the fact that not much, today, Like OPPON3 still dare to set the price in 3999 yuan, behind the emboldened is the annual hit the money in the television program title, line construction, maintain the potential consumer and consumer impact. To some extent, the success of Millet has a pricing strategy of success, but this success is a process of accumulation, only to form the current brand effect. The process of price reduction from the Internet is more likely to be a radical act of slow response to changes in the market, because from this price, the charm of the family is not really profitable. Now the cumulative advantage for the charm of the family itself is more significant, it may bring follow-up sales and market share growth, as well as brand awareness, which may be the future of the family price war lay the foundation. In summary, want to do the price of the butcher, not only need one or two times low pricing strategy can be achieved, in fact, prices can become a butcher, behind the production capacity, brand, market position and channel potential energy continued to release, this is the original rumor that Apple will be a cheap iphone, The outside world began to worry about 2000 yuan domestic mobile phone market basis. And after the 1799 and 2499, the internet is worried about millet Huawei Oppo and other corporate status of the voice is not rare, relying on price advantages, and single point of breakthrough marketing momentum, the impact is temporary, for the market, probably a gust of wind. And, the price adjustment is not a simple single vendor behavior, overall, the Android mobile phone market has begun to enter the low unit price era, high-end machine prices will be the overall dive, the profit space is compressed, the market began to mature and touch the top, the charm of the family can be understood to be consistent with this trend. and other mature firms ' pricing strategies are not impulsive, abandoning cash flow and profit margins to gamble, 1799 and 2499 is a coup, but not a kill.