Not the life of traditional retailing, the life of traditional TV shopping

Get rid of the traditional TV shopping uniform rigid, users only need remote control, you can complete from the selection of goods to online payment of the integrated shopping process, by the way can be asked a "pro" TV, and then just wait for courier delivery door-to-door.

Looks like the TV version of "Taobao", but the ideal is so fast into the reality, so that once the "current price as long as 99!" You heard me right! Just 99! "Into the tumultuous past of the retail revolution.

"Not the life of traditional retail, leather traditional TV shopping life"

"I dare say more than e-commerce, but the vitality is stronger than pure TV shopping!" "The original New Egg network in China, the CEO of the current Jiangsu Interactive TV mall," said Gu Jianching, a new TV mall based on High-definition Interactive TV value-added services, has begun to find a breakthrough and force point, the real practice of "triple network integration."

Gu Jianching to billion power network introduced the new TV mall four innovative place, can be on demand, push, selectable and searchable.

Compared with the traditional mode of TV shopping, the interactive TV mall is no longer the main form of the 24-hour carousel, but the boutique marketing. Jiangsu Cable and prosperous group jointly financed the interactive TV Mall as an example, only 18 products a day, consumers can choose to see through the remote control of the commercial studio.

"Previous television shopping, consumers are passively accepted, the recommended products are often not consumer needs, so it is difficult to retain customers." "Gu Jianching pointed out that the new TV mall to learn more about the way the Internet, such as games, integral exchange and other means, so that consumers more participatory and interactive, so as to enhance the platform stickiness. On the other hand, the new TV mall also new search features, so that more and more convenient and rely on search precision positioning of consumers, can achieve the same rapid decision with the electric business site.

According to billion power network to understand, Jiangsu Cable in creating a TV shopping platform in the initial exploration failed to find a clear business model, and CCTV and various local channels to launch TV shopping too similar, can be locked consumers very limited, one day only to receive a few orders.

After the adjustment, the daily orders of the Jiangsu Interactive TV mall increased by more than a hundredfold, the conversion rate is as high as 8%, far more than most of the electric business platform.

"It is silly and one-sided to say that some electric dealers are shouting at eliminating traditional retailing." "When it comes to the electric business and the new mode of television shopping that has taken office, Gu Jianching that the retail format is diversified, the electric business is the advantage, but the traditional retail part of the shopping experience is not a substitute, and television shopping also set up a unique shopping scene and shopping experience, the three in a considerable period of time will inevitably coexist.